Demandbase Launches Partner Program to Accelerate Adoption of Account-Based Marketing

Partner Program to expand ecosystem of ABM-focused vendors and agencies

SAN FRANCISCO – April 5, 2017 – Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of its Partner Program, an initiative designed for a broad range of technology companies, service providers and marketing agencies. The program will provide education and sales support to partners so that their clients can implement ABM strategies and use ABM solutions to their fullest potential.

By tightly integrating their existing technologies and services with Demandbase, partners will have the opportunity to work closely with the industry leader in ABM to support the needs of their own clients and prospects.

Demandbase’s launch of its Partner Program comes at a time when ABM adoption continues to gain popularity. A 2016 SiriusDecisions survey revealed that 41 percent of B2B companies have a full ABM program in place, a 100-percent jump in adoption rates shown from the survey’s 2015 results.

“In today’s B2B marketing environment, the ABM category is growing rapidly, technology innovations are expanding and service providers are proliferating,” Demandbase Channel Sales and Alliances Vice President Kent Ragen said. “Companies need ABM technologies that complement one another and service providers that have a deep understanding of how to optimize them. Demandbase is excited to create a partner ecosystem that supports the needs of companies adopting ABM.”

The Partner Program is a natural next step for Demandbase, which has actively supported the rapid growth of the ABM ecosystem. The company aims to serve its clients across all B2B verticals by providing them with technology and services that complement their existing Demandbase ABM platform. In addition to various educational opportunities, partners will have access to certifications in both ABM and the Demandbase platform, sales support, joint marketing, a Partner Portal, thought leadership and product innovations.

Demandbase has already established deep relationships with market-leading organizations like Oracle Marketing Cloud, Salesforce, Optimizely, Ogilvy CommonHealth Worldwide and Omnicom communications agency Doremus.

“Oracle Marketing Cloud collaborated with Demandbase last year to integrate Account-Based Marketing Automation into our platform so we could help our customers reach target accounts and accelerate revenue,” said Laura Ipsen, SVP and GM, Oracle Marketing Cloud. “By collaborating with Demandbase, we are delivering the best technology and tools to our customers. The result is an end-to-end platform that enables B2B marketers to leverage their existing technology investments in Oracle Eloqua and other solutions to perform world-class ABM.”

“Our clients use complex systems for their customer relationship management, be that for account-based marketing, sales or EHR marketing,” said Angelo Campano, director of customer experience at Ogilvy CommonHealth Worldwide. “They require the best technology to convert their data into authoritative marketing strategy. Demandbase’s data, artificial intelligence and leading ABM platform represent a game changer for healthcare marketers. While our marketing practices are typically organized by industry and product, Demandbase’s Account-Based Marketing solutions pair with OCHWW’s digital strategy to elevate our clients on an individual level. Our strategic partnership ensures that our clients hit their target audience and have access to the best ABM technology available today.”

The Partner Program further establishes Demandbase as the leader in ABM, with the broadest set of customers and partners.

More information about the Demandbase Partner Program is available here.

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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