Demandbase Adds Europe To RTID

Demandbase Adds Europe To Real-Time Identification Service
Proprietary Database Now Maps 800 Million IP Addresses to Businesses Across North America and Europe

SAN FRANCISCO, CA — August 18, 2010 — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced that its Real-Time Identification service can now match more than 800 million IP addresses to businesses across North America and Europe. By accurately identifying more than 75 percent of web visits from businesses within these regions – before content is rendered – Demandbase’s Real-Time ID service enables customers to deliver a personalized and more engaging web experience based on a specific account, company, size or the industry of the inbound visitor. Personalization by these account-based dimensions increases online conversion rates for new prospects and generates higher retention and engagement of existing customers.

The Demandbase database and Cloud-based technology enables companies marketing to US, Canadian and European businesses to generate 50 percent more online sign-ups or customer conversions from existing web traffic and serve existing customers even better. Leveraging Demandbase’s platform, companies can deliver a web experience with industry-specific messages, shorter web forms or even custom product offers for specific accounts. Additionally, the service can easily integrate into existing marketing and technology solutions, such as CRM, analytics and web chat to improve online sales and support efficiency.

“Companies with a web forward strategy recognize that their web site is the key point of interaction for new and existing customers. B2B companies are just starting to catch up to their B2C counterparts on the benefits of targeting and personalization, but B2B requires a different, account-based view to be effective. Typically, we help customers double their online conversion rates,” said Chris Golec, CEO of Demandbase. “Our service now enables businesses to better service all of the companies visiting their site from the first point of contact.”

The Demandbase Real-Time ID service is built on its Cloud-based Business Resolution Platform, a proprietary data cleansing and business correlation engine that uses a broad network of structured data providers along with crowd sourced data and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B web sites. The combination of multi-sourced data, overlaid with accumulated business intelligence, gives Demandbase a unique ability to identify business traffic, without using cookies or other tracking mechanisms, and deliver that information in real-time.

Demandbase’s Real-Time ID Service has an open API that integrates with web chat, CRM, web analytics, marketing automation and CMS platforms to provide the immediate actionable information to make these existing web technologies more effective. This intelligence provides an account-based view of web traffic to improve overall performance of the B2B marketing organization.

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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