SAN FRANCISCO and CLEVELAND, June 27, 2012 – Demandbase, the real-time personalization and targeting platform for B2B, and the Content Marketing Institute (CMI), a teaching organization that helps marketing professionals learn how to attract and retain customers through storytelling, are hosting a webinar today, Using Technology to Drive Content Marketing Results, at which they will debut a guide and corresponding infographic that illustrates the Content Delivery Funnel and clearly points marketers in the right direction when deciding which technologies to use in their content marketing programs.
“Technology has become such a driver in the program and strategy choices that marketers make, and the need to understand this ecosystem and how to apply it to their content strategy is vitally important,” said Jason Stewart, director of marketing at Demandbase. “Content marketing can feel so overwhelming, but the dissection of the Content Delivery Funnel makes it easier for marketers. Organizations can deliver relevant content at every stage of the funnel in an automated fashion, as long as it’s understood which technologies to use, and when.”
Content marketing is now a critical component in marketing today as brands focus more of their investment on earning attention through relevant and valuable information and less on interruption through advertising. Marketing technologies are often designed to help deliver content to prospects, and their use naturally maps to each stage of the buying process. The webinar, guide and infographic provide recommendations of which types of technologies to use – including vendor examples – at every stage of the funnel. Marketers can learn when to use technologies available to them today, including content management tools, display ad networks, marketing automation, webcasting platforms, CRM and more.
“Sixty percent of B2B marketers plan to spend more on content marketing in the next 12 months,” said Joe Pulizzi, founder of the Content Marketing Institute. “Successful content marketing requires the right tools to support it, but with the marketing technology space getting so crowded it can be difficult to select the right platforms to deliver content to the audiences that matter.”
Sign up for today’s webinar at 1:00 PM Eastern / 10:00 AM Pacific to find out more about how to choose the right technologies for your content marketing programs. A copy of the guide and access to a recording of the webinar will be made available to all registrants.