Brian Barnum Joins Demandbase as Chief Financial Officer

Company Adds Financial and Operational Expertise to Continue Growth Trajectory and Increase Adoption

SAN FRANCISCO, CA – October 2, 2013 – Demandbase, Inc., the targeting and personalization platform for B2B, today announced that long time digital marketing industry expert Brian Barnum has joined its executive team as Chief Financial Officer. Following another record quarter, the company has brought Barnum into the executive ranks to help drive continued market adoption and increased growth. Barnum brings with him more than 15 years of financial, marketing and operations management experience including CFO positions with high-growth, venture capital-backed technology companies and more than $1.2 billion to date in IPO and M&A exits. Demandbase has made significant investments in its platform for advertising and website optimization leveraging patented technologies, and Barnum will help drive the company’s focus on domestic as well as global enterprise adoption, and accelerate overall growth.

“The adoption of our marketing platform continues to grow at triple digit rates with the addition of our targeted advertising solution,” said Chris Golec, Demandbase CEO and founder. “We are looking to Brian to help us continue to scale, ensuring that our operations and financial position are well aligned with the growth and success of the organization.”

As the B2B marketing and ad tech sectors converge, Demandbase is positioned to drive further adoption across multiple industries and applications of its platform, utilizing its proprietary real-time company identification technology to finally connect spend to revenue, and leverage big data to increase sales and marketing ROI.

In the last year, Demandbase has grown its customer base by more than 70 percent — recently adding market leaders such as, Microsoft, BMC Software, Liberty Mutual, and Schneider Electric – and more than doubled subscription revenue as adoption of its targeted advertising and personalization platform expanded to both existing and new customers. The company raised an additional $15 million of funding in March to further scale sales, marketing and product innovation, including creating connections between its platform and more than 25 leading advertising and marketing technologies, such as Adobe Marketing Cloud, Google Doubleclick and Google Analytics, App Nexus, (including ExactTarget), Oracle (Eloqua), Marketo, and HP (Interwoven).

Barnum will be responsible for all finance and accounting, legal, and corporate development functions at Demandbase. Prior to joining Demandbase, Barnum served as the CFO and COO at the Rubicon Project, and prior to that had been the COO and CFO of, where he oversaw the acquisition of the company by RH Donnelley (now Dex One Corp). After the merger, Barnum was named President of RH Donnelley Interactive. Barnum was previously CFO of, where he prepared the company for an IPO while managing a mergers and acquisitions process that culminated in an acquisition by eBay. Before, Barnum had been the CFO of Transaction Network Services, where he executed an IPO, a secondary stock offering, and consistent growth as a public company.

“I believe that a critical next phase of the evolution in the marketing and advertising industries will be coordinating offsite ad placements with onsite marketing programs, targeting the right customers with the right messages at the right times, both on the marketers site and across the digital landscape. Demandbase is poised to drive this evolution for B2B marketers and I am incredibly excited to be part of the team,” Barnum said.

Barnum earned his BA in Economics from Stanford University and his MBA from The Anderson School at University of California, Los Angeles.

Demandbase’s platform gives customers a new way to target advertising and personalize web experiences because it can identify the otherwise unknown company of a web visitor, and makes the details about the company, such as company name, industry, size, revenue, and relationship (e.g. prospect, pipeline, customer) actionable in real time. Built on a proprietary data set, Demandbase enables the convergence advertising investment with marketing technology and sales tracking (CRM) so that customers can focus marketing and sales efforts on their most valuable prospects and optimize programs across channels and across the entire customer lifecycle.

Learn more about Demandbase, as well as open positions here:

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit

Media Contact:
Stephanie Cooley
Dotted Line Communications
(415) 254-0318