As a B2B marketer, you won’t get the best results using the same old built-for-B2C digital marketing strategies. You need to segment prospects the way that sales sells: by account. Account-Based Marketing
can enhance your current marketing activities at every point in the customer lifecycle. With an account view, you can optimize your programs to target the most valuable prospects and drive more revenue.
In this eBook, you’ll learn the basic principles of an Account-Based Marketing strategy, how to build a target account list and how your current marketing tactics fit into a broader account based marketing strategy following these three key stages:
- Net New Lead Generation
- Lead Nurturing
- Upsell and Renewal
Download this eBook now to find out how Account-Based Marketing can help you get better results.