ABM Tech Stack Survey Results

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Despite strong adoption of ABM, 70 percent of marketers surveyed believe that their ABM tech stacks are “immature.”

Download our report to learn more about the key ABM strategy areas that need a technology assist:

  • Marketing with content (60%)
  • Measuring account engagement (52%)
  • Developing a target account list (50%)

Ready to learn more about how marketing technology can support a successful ABM strategy?