Demandbase Named a Leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022
Independent research firm Forrester has recognized Demandbase as a Leader in their Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Read why Demandbase tied for the highest score in this evaluation of top products in the emerging account-based marketing technology market.
What’s the report TL;DR?
As outlined on their site, the Forrester New Wave™ is Forrester’s evaluation of top products in an emerging technology market.
Demandbase tied for the highest score in the Current Offering category
Received top “differentiated” ratings in 7 out of 10 criteria:
- Orchestration Design
- Personalization
- Advertising
- Account and Buying Group Selection Prioritization
- Data Management
- Roadmap
- Market Approach
That’s a lot of technical info. How can I leverage it?
The Forrester New Wave™ report is designed to help Forrester clients understand which vendors they should consider in an emerging technology or services market. For instance, Demandbase was the only vendor to receive a differentiated score in the Data Management criterion, so for readers who are looking to spruce up their tech stack with a strong focus on the data management component, this type of information can save them months of research and quickly narrow down their ABM solution choices.
Read the full report and see where Demandbase landed across all assessment criteria for ABM platforms.
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