Platform
The pipeline engine for AI GTM that aligns teams to turn goals into revenue

Explore

Demandbase AI

Turn pipeline goals into action by prioritizing and improving performance

Explore
- Marketing Identify accounts, activate programs, and measure what drives pipeline
- Advertising Engage the right accounts with targeted programs that drive pipeline
- Sales Focus sellers on the right accounts and buying groups
- Data Unify account, buying group, and signal data for action
- Product Tours
- Integrations
Solutions
By Role

Marketing

Sales

Customer Success

Revenue Operations
By Industry / Segment

Business Services

Financial Services

Manufacturing

Technology

Enterprise
By Use Case

Build a B2B GTM Foundation

Find and Prioritize Accounts

Advertise to Target Accounts

Close Opportunities Efficiently

Expand & Retain Customers

Measure Engagement
Pricing
Resources
Customers
Company

Home | Resources | The Human Handoff: Where AI should stop and Revenue teams should step in

The Human Handoff: Where AI should stop and Revenue teams should step in

Join Demandbase and Huble Digital for a candid lunch exploring how AI and human expertise can work together to create more meaningful buyer engagement and drive revenue

Date: Tuesday, 17th November 2026
Time: 1:00pm-2:30pm GMT
Location: Skylon Restaurant (Royal Festival Hall, Belvedere Rd, London SE1 8XX, United Kingdom)

AI is transforming how B2B organisations identify intent, prioritise accounts and engage buyers. But where should automation end and where does human judgement make the difference?

Join Demandbase and Huble for an informal lunch exploring how modern revenue teams can combine AI-powered insight with human expertise to create more meaningful interactions and drive better commercial outcomes.

We’ll discuss how to:

Identify the moments when AI should recommend the next action and when people need to take over
Build effective handoffs between marketing, sales, SDRs and customer teams
Use AI to prioritise the right accounts, contacts and buying signals

This will be a candid, peer-led conversation for marketing, sales and revenue operations leaders who are thinking about how AI should reshape their go-to-market strategy without removing the human element.

Seats are limited, so register your interest today.

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Let’s connect at MAICON

October 13-15, 2026 — Cleveland, OH

Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.

HotTopics Virtual Roundtable Event

October 14, 2026

Join Demandbase to explore how AI can help marketing leaders cut through false-positive signals, identify real buying activity, and focus teams on the opportunities most likely to drive pipeline.