Intent data, AI, and big deals: How Schoox & CaseIQ win with Demandbase

Date: Thursday, October 15
Time: 10am PT/ 1pm ET / 10AM BST

Join us for a user group session exploring how top-performing teams are driving massive revenue growth and landing dream accounts using Demandbase. Through success stories from Schoox and CaseIQ, we will unpack the exact strategies used to transform outbound efforts, including how one team successfully transitioned from zero outbound opportunities to generating $3.6 million in pipeline in a single year.

Get a behind-the-scenes look at the technical workflows and sales-marketing alignment strategies that make these wins possible. From configuring trustworthy intent scoring systems to executing AI-driven outreach, this session will provide a comprehensive blueprint for maximizing your ABM and outbound sales solutions.

What you will learn:

• Landing whale accounts: Discover how Schoox utilized streamlined intent scoring and Demandbase AI for account-level planning to finally engage and win over a highly-chased target account.
• Scaling outbound pipeline: Learn the implementation blueprint CaseIQ used to build over $3 million in pipeline in their first year, resulting in their first million-dollar deal and a 3x increase in $300K+ deals.
• Actionable intent & AI workflows: Master the process of building a trustworthy scoring system, leveraging time-sensitive signals (like competitor intelligence and Salesforce MQA triggers), and using tools like Claude, MCP, and Demandbase AI to capture high-value opportunities.