Introducing The Forrester AI Value Matrix: A Framework For Measuring What Matters

AI is everywhere in the enterprise. Proof of its value is harder to find. As investment grows, leaders across finance, marketing, and IT are being asked the same question: where is AI actually creating value?

This complimentary Forrester report, Introducing The Forrester AI Value Matrix: A Framework For Measuring What Matters, gives go-to-market and revenue leaders a common language for AI value.

You will learn:

• How AI delivers across three dimensions: revenue creation, operational efficiency, and risk management
• How to define value, set targets, and clarify the actions that move the business.
  

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Forrester, “Introducing The Forrester AI Value Matrix: A Framework For Measuring What Matters”

Brian Hopkins, Lisa Singer, Aaron Katz, Beth Caplow, Anthony Andino, Jen Barton April 24, 2026.

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