Enterprise ABM: A 1:1 Retention Playbook with AI-Powered Signals

In an enterprise environment, account teams are operating in a constant state of defense as competitors relentlessly encroach on key accounts. These threats typically begin months or years before a renewal cycle, leaving account teams in a reactive position, trying to save a deal at-risk when it is already too late. The key to stopping erosion is arming your sales team with the right signals and data while you still have the lead time to pivot.

In this session, we will walk through a repeatable 1:1 framework to protect against competitive encroachment. Using the internal playbook Demandbase used to help secure a Fortune 200 customer, we’ll show you how to move from a reactive posture to a data-driven defense that solidifies your most valuable customers.

Watch the recording to learn: 

• The 1:1 retention playbook: A repeatable framework to spot risk early and take action before competitors gain ground.
• AI-powered sales intelligence: How to use intent signals to surface hidden competitive threats and provide your sales team with the intel needed to address friction points before the renewal window.
• Dynamic advertising: How to develop a multi-layered advertising strategy for the full buying group that tailors experiences and optimizes spend across the individual buying journey
• Unified GTM alignment: How to align Marketing, Sales, AM, and CS to protect at-risk revenue and successfully transition a 1:1 program into a long-term co-marketing partnership.