Introducing Demandbase Prospecting Agent: Smarter, faster, more consistent prospecting in Salesforce

Sales teams face numerous daily challenges. The “usual suspects” include fragmented tools that don’t play nice with one another, static dashboards that provide stale data that was actionable once (but now isn’t), and arduous reporting requirements that take limited time away from customer engagement. Reps too often spend their valuable time researching (or even guessing) which accounts to prioritize on any given day, while managers struggle to ensure consistency and collaboration across their teams.

Ad hoc prioritization, done on a daily, rep-by-rep basis, serves nobody well, least of all prospects. The daily sales challenges we’ve just described get vastly diminished with the launch of the Demandbase Prospecting Agent, a Salesforce-native solution that embeds Demandbase’s Prescriptive Sales Dashboard (DB1S) insights directly into Agentforce workflows. The Demandbase plus Salesforce solution gives sellers a clear, AI-powered starting point inside Salesforce, helping them focus on the highest-potential accounts each and every day.

What is Demandbase Prospecting Agent?

Demandbase Prospecting Agent is a dynamic, in-platform prioritization tool designed for SDRs, AEs, and their managers. With this new release, sellers gain:

• Accounts to target (today’s focus): AI-driven account prioritization that adapts in real time to engagement and intent signals, so sellers can reach out with timely, relevant messaging when accounts are most likely to be receptive.
• Manager visibility & consistency: Shared prioritization logic that ensures everyone on the sales team is aligned and focused, taking much of the guesswork (i.e., who is doing what, with which accounts?) out of managing a sales team .
• Faster ramp for new reps: Out-of-the-box prioritization logic built into Salesforce reduces ramp time and confusion, so new reps hit the ground selling to your best accounts each day.

And this Demandbase Prospecting Agent launch is just the beginning—the foundation is being laid for future Contacts to Target enhancements, bringing even more precision and dynamism to sales prospecting.

3 key benefits for sales teams

1. Real-time account prioritization for SDRs

Value: Surface the highest-potential accounts directly inside Salesforce, powered by AI. Eliminate tool switching, static lists, and guesswork. Instead, reps can identify and get to work immediately on the accounts with the highest propensity to purchase your offerings. Engage the right accounts at the right time with the right messaging. Again, the prioritization is always-on, dynamic, and data-fueled, so reps know exactly which accounts to engage, when to engage them, and how to engage.

Feature highlight: Continuous AI-powered prioritization synced from DB1S via Agentforce.

2. Consistency and visibility for managers

Value: Ensure reps are aligned on the right accounts with shared prioritization rules, improving execution and accountability. Your team can take relevant action based on a common playbook, moving the needle on revenue and making it easier for you (as manager) to follow the team’s sales activities and hold them accountable for performance.

Feature highlight: Unified logic, shared dashboards, and in-platform usage insights for better coaching and scale. When the rules and approaches are clear, it’s easier to coach reps and ensure rep accountability.

3. Faster ramp and adoption for new reps

Value: Give new SDRs a guided, structured starting point inside Salesforce, reducing ramp time and keeping them focused from day one. No more “figuring it out as you go” for new reps. They know where they’re going from the get-go.

Feature highlight: Out-of-the-box prioritization logic and AI-driven daily action cues are embedded into the Agentforce interface.

Solving the prospecting problem

Sales teams typically face three core pain points:

• Fragmentation: Insights are spread across static dashboards, spreadsheets, and third-party tools. Gaining a unified view of customers, as a foundation for aligned GTM actions, becomes a time-consuming, labor-intensive task of (manually) making sense of fragmented data. Making sense of “data spaghetti” (fragmented data) can take your reps away from interacting with actual prospects.
• Inconsistency: Reps prioritize accounts differently, and for different rationales, making it hard for managers to enforce a unified focus and ensure accountability across the team.
• Slow ramp: New hires struggle to know where to start, and team productivity can suffer as new reps move slowly up their individual learning curves. Managers are compelled to take a hands-off approach until new reps get their bearings.

The Demandbase Prospecting Agent solves these challenges by embedding real-time, AI-powered account prioritization directly into Salesforce. Every rep gets a clear starting point every day, and managers gain confidence that the team is consistently executing against the right accounts.

Why this matters

At the end of the day, sellers are motivated by one thing: closing deals faster. The Demandbase Prospecting Agent helps them accomplish this by:

• Making prospecting more efficient: No more wasted time digging through multiple reports and tools in order to uncover which accounts to prioritize (and finding out too late that those prospects have already moved on).
• Keeping teams aligned and consistent: Everyone works from the same logic.
• Empowering new reps to ramp faster and stay focused, with clear, daily account priorities.

Demandbase Prospecting Agent is AI that doesn’t just predict outcomes—it drives daily sales execution where it matters most: inside Salesforce. The Demandbase plus Salesforce solution empowers your sales team to dynamically prioritize and engage the right accounts at the time. No more guesswork, no more time-intensive research that’s stale by the time you’re done and leads to “too late” engagement. Instead, your reps can identify and prioritize the right accounts to engage right now, when prospects are most likely to want to interact with you.