ABM and AI for marketers: Priority use cases for 2025
In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI. Join Alicia Hale, SVP of Growth Marketing and Tom Keefe, Principal GTM Expert at Demandbase as they share how AI can elevate your ABM efforts. You’ll walk away with actionable tips and examples on how to implement these strategies, giving your marketing team a competitive edge in 2025 and beyond. Key Takeaways:
- How to harness AI to supercharge your ABM campaigns
- The role of predictive analytics in identifying and engaging high-value accounts
- Best practices for creating personalized experiences that drive conversions
Speakers
Tom Keefe
Principal GTM Expert, Demandbase
Alicia Hale
SVP Growth Marketing, Demandbase
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Advertising to influence series
July 21, 2026
Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.
Proving AI’s value
July 23, 2026
Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.
Customer office hours – View management and dashboards
July 24, 2026
Please join a Demandbase Technical Account Manager to learn best practices for building an using Demandbase Views and Dashboards to tailor the right UI experience for your users.
We have updated our Privacy Notice. Please click here for details.