Mastering the 2025 ad game

Hear from Hannah Jordan, Director of Digital Marketing and Juan Alvarado, VP of Advertising Cloud at Demandbase as they explore the key trends and technologies shaping the advertising landscape in 2025 and beyond. From AI-powered account identification to the rise of privacy-first strategies, they dive deep into the innovations that are transforming ad campaigns across platforms.

Whether you’re a seasoned marketer or just getting started, this session will equip you with actionable strategies to future-proof your advertising efforts such as:

• How to adapt your campaigns to privacy and cookie changes
• Strategies for reaching the right people at the right accounts to drive your ROI
• Tactics for maintaining a competitive edge in a crowded market