GTM partners analyst hour: Redefining the ROI of ABM

Prove the ROI of Account-Based Marketing

Watch the GTM Partners Analyst Hour to learn how you can measure and prove the ROI of account-based marketing (ABM).

Led by Lindsay Cordell, Senior GTM Analyst at GTM Partners, and joined by Moira van den Akker, Director of Enterprise Marketing at Demandbase, and Hillary Carpio, Senior Director of ABM at Snowflake, together they shared real examples as well as their takes on how to make your ABM strategy the most impactful.