How to upgrade your go-to-market plays and get started with ABM
Enhance your GTM strategy and implement ABM tactics
Join industry experts, Kathy Macchi, Executive VP of Consulting Services at Inverta, and Chris Moody, VP of Brand Marketing at Demandbase to learn the steps for successful ABM.
By watching this session, you’ll take away:
- Fundamentals of launching a successful ABM program
- Pivotal moments that signal readiness for ABM adoption
- Clarity on key components of successful ABM implementation
Speakers
Kathy Macchi
Executive VP of Consulting Services at Inverta
Chris Moody
VP of Brand Marketing at Demandbase
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Customer office hours – Leveraging AI within site customization
August 21, 2026
Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.
Building an always-on advertising strategy for ABM
August 26, 2026
Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.
Make AI pay off: The sales leader’s blueprint for driving pipeline in Demandbase AI
September 3, 2026
Learn 5 proven AI sales plays, improve DB1 adoption, and turn buyer intent into pipeline. Join Demandbase experts on September 3.
We have updated our Privacy Notice. Please click here for details.