Virtual Marketing Innovation Summit for B2B

Now Available On-Demand

Tue. Jun 16, 2015
08:00 AM - 02:00 PM

Showcasing the latest trends and best practices, The 2nd Annual Marketing Innovation Summit for B2B Summit was a physical event we held earlier this year at AT&T Park in San Francisco. On June 16th, we’re bringing those sessions straight to your computer!

  • Learn about the latest B2B marketing innovation & technology
  • Industry leaders reveal their secrets for building new business
  • Network with marketing peers leading the world’s fastest growing companies

Download Full Agenda Here


VIRTUAL MARKETING SUMMIT (Times are in Pacific Standard Time)
8:00 AM
Virtual Doors Open
8:30 AM
Thought-Leadership Keynote:
Sales & Marketing: B2B’s New Power Couple
Featuring Adam Blitzer
GM & SVP of Salesforce, Pardot
9:40 AM
Thought-Leadership Keynote: 
Account-Based Marketing: Welcome to the New Reality in B2B
Megan Heuer Photo
Featuring Megan Heuer
VP & Group Director, SiriusDecisions
Choose a Session
10:30 AM – 11:10 AM
Innovation Showcase:
Stays Lean and Goes Gast
Holly Bonds Photo
Featuring Holly Bounds
Digital Strategy Lead, GE Energy Management
Innovation Showcase:
Building the Business Case for B2B Personalization
Jessica Collier and Cori Kaylor Photo
Featuring Jessica Collier & Cori Kaylor
Web Strategist, Citrix Systems
11:10 AM
Marketing Data Track:
Why the Data Driven CMO is Winning
Heather Zynczak Photo
Featuring Heather Zynczak
CMO, Domo
Marketing Data Track:
Increase Marketing Effectiveness and ROI with Big Data
Caleb Whitmore
Featuring Caleb Whitmore
Founder & CEO, Analytics Pro
12:00 PM
Break to visit with sponsors in Pavilion
12:20 PM
Thought-Leadership Keynote:
The Last Mile: Making the Dream a Reality
Featuring Michael McLaren
1:10 PM
Marketing Tech Stack Panel:
Scott Brinker will lead a panel of VP’s in marketing from Informatica, Livefyre, and Clarabridge to discuss their challenges of building an integrated marketing tech stack and their best practices for connecting data across silos.
Scott Brinker Photo
Featuring Scott Brinker
President & CTO, Ion Interactive
Franz Aman, SVP Brand & Demand, Informatica
Kristin Hersant, VP of Marketing, Livefyre
Susan Ganeshan, CMO, Clarabridge
2:00 PM
Virtual Doors Close