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6 Ways You Can Work Smarter, Not Harder in B2B Marketing


The Work Smarter, Not Harder Toolkit for B2B Marketers and Sellers

1) Maintain Your Data

25% of the average B2B database is inaccurate at any given time. Turn on a solution that does most of the work for you so your team can stop wasting efforts on outdated info and start connecting with the right people.

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2) Harness the Power of Predictive

The answers are already in your data. Use predictive models to surface accounts that fit your ideal customer profile (ICP) and are most likely to buy, so your team can save time and focus on the accounts that matter most.

  • Let Predictive Analytics Run Your Go-To-Market Strategy to Success
    Read the Blog

3) Meet Buyers Early with Intent

Leverage Intent to understand what topics your buyers are interested in and when to drive meaningful engagement at the right time.

  • 5 Ways Sellers Can Leverage Intent Data to Hit Their Quota
    Read the Blog

4) Optimize Your Reach with Account-Based Advertising

Advertising is the easiest, fastest way to reach accounts without adding any headcount. Use it to turn unknown people from your target accounts into engaged prospects.

  • Building an ABX Digital Strategy Aligned with the Buyer’s Journey
    Watch the Video
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5) Orchestrate Campaign Building Tasks

The average marketer spends 40% of their week completing repetitive tasks. Automate these tasks with Orchestration so you can spend more time on high-value projects while still delivering unified experiences at scale, across all of your channels.

  • 5 Examples of Marketing and Sales Orchestration: The Tree of Orchestration Plays
    Get the Infographic
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6) Measure and Adapt

You can’t improve what you don’t measure. Use account journey metrics to identify funnel challenges and focus efforts on places that make the biggest impact. 

  • Can Your ABM Solution Measure For Your ABX Needs?
    Read the Blog
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Less spam. More glam.

Demandbase Advertising Cloud is a premium ad platform for ambitious B2B folks who hate waste and spam but love charts that keep going up and to the right. Sound like you?