Do you know who your campaigns are actually reaching? Our new Cross-Campaign Analytics enables you to do just that—all with the click of a button. No math or headache-inducing spreadsheet work involved.
With Cross-Campaign Analytics, part of the Demandbase Targeting Solution, you’ll always have visibility into:
Are your programs zeroing in on your buyers? Find out what portion of your campaign audiences fall within your target account list.
See which channels, sources and campaigns are driving the most traffic from your target accounts.
Assess the relative cost effectiveness of engaging target accounts on-site across channels and campaigns.
Cross-Campaign Analytics puts an ABM lens on: