Data Integrity

Clean Data In,
High Performance Out

Your CRM investment is useless if you don’t trust your data

Is your CRM a rich, accurate database that drives GTM productivity or a mass of stale, incomplete, and unusable data that impedes it? When your CRM hygiene improves, so does revenue performance. Cleanse your data with headache-free automation fueled by Demandbase Account Intelligence: AI-powered data enrichment and standardization.

With a holistic view of your customers — and automation to free your team from manual data tasks — your organization can remove the friction holding back your revenue engine.

Clean and enrich your CRM

  • Automatically clean accounts, contacts, and leads in Salesforce or Microsoft Dynamics 365.
  • Fill in missing fields and append data.
  • Enhance sales performance with accurate territory assignments.
  • Govern precisely how, when, and where your data flows.
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Data sheet

Datasheet

Jumpstart your data management program

Improve your match rates by deep cleaning your data before implementing Data Integrity.

Like a triple espresso for your workflows

Gain efficiencies that shorten your lead-to-revenue time

  • Automate account hierarchies (family trees) to uncover new revenue opportunities and properly assign accounts.
  • Score and route leads to the right reps with configurable lead-to-account mapping.
  • Run email validations for all your CRM contacts.
  • Discover new revenue opportunities within your CRM ecosystem.
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A clean bill of health for your CRM data

Build trust in your CRM with intuitive data hygiene visualizations.

  • Easily spot duplicate and out-of-date data.
  • View matched and updated records through interactive trend graphs.
  • Track data health over time with at-a-glance comparisons.
  • Get insights into how data quality is improving.
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What else can you do with Data Cloud?

Flow our data into your tech stack. Any way you please.

Check it out

Related resources

Make your data smarter

Data Integrity turns your useless data into insights that drive revenue.

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