Unspam Your Brand
The Definitive Guide to an Account-Based Go-to-Market with Account Intelligence and ABM/ABX
The only book on go-to-market strategy you’ll want to read. Read the most comprehensive book on account-based marketing (ABM) programs — ever. You’ll see why account-based GTM is the best way forward for every B2B revenue-producing team that wants to own their future.
Get ready to unlock the secrets to achieving skyrocketing growth through ABX — an account-based go-to-market strategy
The guide includes over 250 pages of B2B best practices and everything we’ve learned over the last seven years about account-based marketing. Packed with actionable tips and worksheets for building effective B2B ABM growth strategies, this guide will help you hit the ground running on your upcoming initiatives.
Learn how to:
- Leverage intent and engagement insights to communicate with your best accounts with the right content, at the right time, and on their terms using Demandbase ABM solutions
- Find the “magic moments” when you can help the buyer and significantly increase your chance of winning their business
- Access worksheets and templates, which we’ve pulled from our most popular ebooks
- Select the right target accounts by using the powerful FIRE technique
- Map the non-linear account journey to a linear set of buying stages
- Create customized content for compelling site experiences
- Clearly articulate and meet the goals of your ABM marketing programs
- Measure ABX programs and attribute ROI at every stage of the funnel
What are you waiting for? Download your copy today!