Demandbase

Boost your ABM strategy with targeted events

On-demand webinar


Looking to take your events to the next level? Incorporating targeted, personalized events as part of your ABM strategy will help your team to identify, engage and convert your key targeted accounts into closed business.

Join marketing leaders from Demandbase, Splunk, and Mythodical as we discuss all things Account-Based Marketing and events – from developing a strategy to aligning your sales and marketing teams to implementing a complete campaign plan.

In this session, you will learn how to:

  • Develop and incorporate events as part of your ABM strategy
  • Design a customer journey through an integrated marketing plan
  • Align on event KPIs to measure success and drive revenue
  • Curate a customized experience for your targeted accounts

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.

Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.

Please join a Demandbase Technical Account Manager to learn best practices for building an using Demandbase Views and Dashboards to tailor the right UI experience for your users.