Demandbase

ABM and AI for marketers: Priority use cases for 2025

In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI. Join Alicia Hale, SVP of Growth Marketing and Tom Keefe, Principal GTM Expert at Demandbase as they share how AI can elevate your ABM efforts. You’ll walk away with actionable tips and examples on how to implement these strategies, giving your marketing team a competitive edge in 2025 and beyond. Key Takeaways:

  • How to harness AI to supercharge your ABM campaigns
  • The role of predictive analytics in identifying and engaging high-value accounts
  • Best practices for creating personalized experiences that drive conversions

Speakers

Tom Keefe

Tom Keefe

Principal GTM Expert, Demandbase

Alicia Hale

Alicia Hale

SVP Growth Marketing, Demandbase

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GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Join Demandbase to learn how to reach the full buying group, focus advertising on high-value accounts, and connect campaign performance to pipeline.

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.

Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.