Demandbase

What's an ABM solution really worth? Understanding the total economic impact of Demandbase

In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well.

Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.


Speakers

Jackie Palmer

Jackie Palmer

VP of Product Marketing, Demandbase

Amy Harrison

Amy Harrison

Consultant, Forrester

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GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Explore what’s slowing momentum across the buyer journey—and how to spot the gaps before they derail results.

Join Demandbase and Outreach to learn how connected account intelligence and sales execution can help revenue teams prioritize the right buyers, coordinate engagement, and move pipeline forward.

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