Demandbase

What's an ABM solution really worth? Understanding the total economic impact of Demandbase

In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well.

Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.


Speakers

Jackie Palmer

Jackie Palmer

VP of Product Marketing, Demandbase

Amy Harrison

Amy Harrison

Consultant, Forrester

Related content

Let’s connect at Gartner Marketing Symposium

May 11-12, 2026 — London, U.K.

Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.

Funnel to fork – London

May 11, 2026 — London, U.K.

Join an exclusive London dinner for marketing leaders on AI, GTM strategy, and revenue growth. Limited spots—request your invite today.

Join our live AI in ABM Certification Course taking place at the Aquarium of the Bay, San Francisco. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.

AntiCon

May 21, 2026 — Magazine, London

Join Demandbase at the Anti-Conference to unpack why GTM breaks between insight and action—and how teams use AI and account-based strategies to turn signals into revenue.