Content Hub for Sales

What is data integrity, and how do you measure it in B2B CRMs?

Learn what data integrity means in a CRM, how it differs from data quality, which metrics to track, and how B2B teams can improve CRM data health.

Funnel to Fork – London

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.

How to use AI in B2B sales

Learn how to use AI in B2B sales. Discover top use cases, the best AI platforms, and step-by-step implementation strategies to automate your workflows.

Pop the cork on growth: A CMO and CRO conversation

Join Demandbase CMO Rachel Truair and CRO Greg Philiotis for an executive conversation on Marketing-Sales alignment and growth planning for 2027.

15 best intent data and intent-based marketing tools for B2B

Explore the top rated intent based marketing tools for 2026. Check out these AI-powered solutions to consider for your martech stack next year.

The Connected GTM Advantage

Learn how a connected GTM ecosystem helps teams turn AI insights and buyer signals into coordinated action and measurable pipeline impact.

11 best revenue intelligence platforms for buying group visibility

Review the top-rated revenue intelligence platforms, ranked by features, user feedback, pricing, sales use cases, and RevOps fit.

What is a go-to-market (GTM) strategy? A B2B guide

Prevent launch failures with a comprehensive go-to-market strategy. This guide covers GTM frameworks, examples, and a step-by-step process for B2B companies.

16 worthy Apollo alternatives for 2026 [according to users]

Scaling past Apollo? Compare the best B2B alternatives for contact data, multi-channel sequencing, and enterprise ABM, including Demandbase, ZoomInfo, and Clay.

Why your AI tech stack needs purpose-built and general-purpose AI

See how purpose-built Demandbase AI complements general-purpose AI with the B2B GTM intelligence teams need to make stronger revenue decisions.

Real-time buying signals: 20+ examples & how to use them

Discover 20+ real-time buying signal examples and learn how B2B teams can identify in-market accounts, prioritize outreach, and act at the right moment.

How we used Demandbase AI to build our new EMEA Sales territories

See how Demandbase AI uses intent, engagement and pipeline data to build smarter EMEA sales territories and prioritize high-value accounts.

Demandbase Content Hub for Sales