SAN FRANCISCO, CA – June 17, 2021 – Demandbase, the B2B go-to-market leader, today announced noteworthy new features released in the Demandbase One ABX Cloud. Already rich in analytics, the ABX Cloud now expands those capabilities further with Multiple Predictive Models. Included in the Engagement Platform, this feature enables customers to create customized Pipeline Predict and Qualification Score models for any product, business unit or industry — on their own, without the need for professional services. This is groundbreaking for predictive analytics and empowers customers to determine the best accounts to pursue across business segments.
Demandbase today announced noteworthy new features released in the Demandbase One ABX Cloud. Here is what you need to know: https://bit.ly/3vBAHqFclick to tweet
“One of the biggest issues with other predictive models today is that they either take in too many signals across too many products and activity types, which makes the end result far too generalized, or they require significant professional services to customize, which takes too much time,” said Jon Miller, chief marketing and product officer at Demandbase. “Our Multiple Predictive Models completely upends this, improving the actionability of predictive scores and eliminating confusion. With every release, like this one, we’re helping customers fine-tune their Account Based Experience with relevance and insights at every stage of the journey.”
This new feature allows users to score accounts according to their fit and interest with different business segments. Additionally, it offers more control over the data that trains each model, which maximizes the accuracy of each score. With multiple Pipeline Predict models, marketing and sales teams know the right product areas to focus on before each prospect call, and marketing teams are able to easily build target account lists for campaigns with product-specific messaging. Furthermore, customers can create a Qualification Score model that learns their ideal customer profile (ICP) from a list of aspirational accounts that represent a new market segment they’re targeting.
One of the best parts of all this functionality is that customers don’t need complex professional services to put it into action. This is often needed with other predictive analytics vendors, resulting in control being taken away from customers and taking more time end-to-end. While Demandbase offers assistance in setting up models with its onboarding and professional services team, the company is putting the power of the creation and iteration of predictive models in the hands of customers’ marketing and data science teams so they can own their data and results.
In addition to Multiple Predictive Models, recent releases also included:
In mid-June, the company also hosted a virtual event for everything ABX and B2B go-to-market. The event was a huge success, drawing more than 1,300 registrations to learn from industry-leading ABX experts on how to build trust with buyers, identify key moments for engagement and how to orchestrate the perfect interactions.
To learn more about Demandbase and the new features of ABX Cloud, request a demo here: https://www.demandbase.com/demo-request/.
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.