Demandbase Named a Leader in Intent Data Providers For B2B, Q1 2025 report by Independent Research Firm
Company Receives Highest Possible Scores in seven criteria, including Volume of Signals, Data Integration & Delivery, and Partner Ecosystem
(SAN FRANCISCO – Feb. 28, 2025) – Demandbase, the pioneer in account-based GTM for B2B enterprises, today announces it has been named a Leader in “The Forrester Wave™: Intent Data Providers For B2B, Q1 2025.” The Forrester report comes after evaluating 15 B2B intent data providers across 21 criteria and states that Demandbase offers “highly accurate identity resolution capabilities” and “exceptional data integration and delivery options” that “support its positioning as a full GTM orchestration partner.” It further revealed that “customers praise Demandbase for the ease of integration into existing processes and technology, and the depth of activation functionality.”
“We’re excited to be recognized by Forrester as a leader among intent data providers,” says Umberto Milletti, chief R&D officer at Demandbase. “We’ve continuously enhanced our intent data capabilities, including our Gong integration, which enables revenue teams to seamlessly combine intent, engagement, and customer interaction data for smarter, faster decisions. We also partnered with Salesforce to bring our intent data directly into the Salesforce Sales Cloud Prospecting Center. This gives customers precision targeting and better sales outcomes—all within the tools they’re already using every day.”
Demandbase received the highest possible scores in seven criteria, including in volume of signals, data integration & delivery and partner ecosystem. Demandbase is committed to equipping GTM teams with the insights they need to drive better engagement, optimize targeting, and accelerate revenue growth. To test drive Demandbase Intent, visit here.
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About Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.
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