San Francisco – February 6, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that Fatima Khan has joined the company as its first Chief Privacy Officer. Khan has extensive privacy, data and technology law experience in e-commerce, online arbitration and mobile advertising companies. In her new role, Khan will maintain and evolve Demandbase’s global privacy program and drive strategies to ensure compliance with global privacy and cybersecurity requirements, including the upcoming General Data Protection Regulation (GDPR).
“As our technologies become more sophisticated and our customer base grows globally, data protection and privacy become an increasingly important part of how we manage our data,” said Chris Golec, CEO of Demandbase. “Fatima’s appointment brings a depth of knowledge and expertise that will help us ensure we hit our privacy goals with customers and continue to deliver a best-in-class experience.”
Data protection and privacy plays an important role in Demandbase’s work with customers and individuals. The company will be implementing new technologies and updating its policies with a goal of ensuring compliance with GDPR and other requirements.
“It’s an exciting time to be at Demandbase with its market leadership in the growing ABM category and unique proprietary technology,” said Khan. “GDPR compliance is becoming increasingly important for all companies big and small, and I’m honored to lead Demandbase’s privacy initiatives as the company’s first Chief Privacy Officer.”
Khan was most recently the Vice President, Legal at global advertising network, Airpush. Prior to Airpush, Khan worked on legal issues for adtech companies, Velti and Mobclix. She has published on privacy law for legal journals and is a frequent speaker on privacy, technology and startup law. She is also a co-founder of the group Women in Security in Privacy. Khan holds a B.A. from the University of Texas at Austin and a J.D. from the University of California, Hastings College of the Law.
For an overview of GDPR, please visit “The B2B Marketer’s Guide to Understanding GDPR” on the Demandbase blog.
Demandbase is the leader in Account-Based Marketing (ABM). The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. For more information, please visit https://www.demandbase.com/ or follow the company on Twitter @Demandbase.