Digital Advertising Veteran David Karnstedt Joins Demandbase Board of Directors

Company Continues to Drive Rapid Growth in Subscription-Based Advertising Platform

SAN FRANCISCO — January 6, 2015 — Demandbase, a leader in B2B marketing solutions, today announced that David Karnstedt has joined its Board of Directors. Karnstedt has an impressive track record of executive management and advisory roles and expertise in digital advertising with Yahoo!, Adobe and Blue Kai. Recently, he was the President and CEO of Efficient Frontier where he led the company to a successful acquisition by Adobe for more than $400 million.

“Demandbase is the first company I have seen that is successfully converging advertising, marketing and CRM technology for the largely untapped $35 billion digital marketing sector,” said David Karnstedt. “They have an incredible roster of brands including all the largest marketing cloud providers and are disrupting CPM based advertising with a much more powerful subscription model.”

Demandbase’s ability to converge these technologies has enabled marketers to drive and measure more meaningful results and align with their sales teams to drive revenue. Increased customer adoption of the company’s programmatic subscription advertising platform as well as new innovations in CRM will continue to drive the company’s growth and success. Demandbase continues to introduce new platform advancements including mobile, social and video targeting capabilities, which extends the customer reach to target business audiences across multiple mediums and devices.

“David is one of the few executives that has extensive experience across the entire advertising, marketing and sales eco-system,” said Chris Golec, founder and CEO, Demandbase. “As our growth continues to accelerate into 2015, we are excited to leverage his expertise to help propel Demandbase to the next level.”

In addition to Demandbase, Karnstedt currently sits on the board of directors of both Vantiv and Quantifind and serves as Executive-in-Residence for Redpoint Ventures. Earlier in his career, he was the Senior Vice President of Yahoo!’s North American Sales, where he drove $3 billion in revenue and established Yahoo! as a prominent leader in both display and search marketing. He has revolutionized sales and marketing for renowned companies including Wired Digital and AltaVista.

To learn more about Demandbase, visit

About Demandbase

Demandbase is a leading advertising and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that ables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers. The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others — and provides a unified view of all activity across the entire sales funnel. With Demandbase, businesses can target, engage, convert and retain the customers only that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Box, CSC, DocuSign, Dell and others use Demandbase to drive better marketing performance. For more information, visit

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