Demandbase Named Among the Best Workplaces for Parents™ in 2022

Recognized by Great Place To Work® for Its Progressive Perks and Nurturing Culture

(SAN FRANCISCO – Dec. 2, 2022) —  Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced it has earned a coveted spot on the 2022 Best Workplaces for Parents™ list, for small and medium sized companies. Ranking at #13, 94% of the company’s employees reported that Demandbase is a great place for parents to work, which is 37% higher than the average U.S. company. The Best Workplaces for Parents list is highly competitive, with companies assessed on how well they are creating an exceptional employee experience for working parents.

“At Demandbase, we focus on adding value in everything we do,” says Landon Pearson, chief people officer at Demandbase. “As such, we’ve worked hard to ensure our products add indispensable value to our customers’ daily lives — and we work equally hard to ensure our company is a great place to work for all of our employees at all stages in their lives. This means giving paid parental leave for birthing, non-birthing, adoptive, and foster parents, offering flexible work conditions, competitive salaries, a generous paid time off policy, and a variety of benefits and services to enhance our employees’ lives. Making this list is proof that we’re succeeding at living out our core value of doing what we say we’ll do when it comes to not only customers, but also our team members.” 

To determine the Best Workplaces for Parents, Great Place To Work analyzed the survey responses of over 568,000 parents who work for Great Place to Work-Certified™ companies and employ at least 50 parents. This is the only company culture award in America that selects winners not only on the types of programs companies offer parents, but on how fairly parents say they’re actually treated at their workplace. 

Demandbase is no stranger to the Great Place to Work lists, having been named one of the Fortune Best Workplaces in Technology™ in 2022, Fortune Best Medium Workplaces™ in 2022, Best Workplaces for Millennials™ in 2022 and Fortune Best Workplaces in the Bay Area™ in 2022. To learn more about opportunities to work at Demandbase, please visit here

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About Demandbase

Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit

About Great Place to Work®

Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™. Learn more at and on LinkedIn, Twitter, Facebook and Instagram.

About the Best Workplaces for Parents™

Great Place to Work selected the Best Workplaces for Parents by analyzing the survey responses of over 568,000 employees who work for Great Place to Work-Certified™ companies and whose companies submitted at least 50 responses from parents in the U.S. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey as well as data around parental leave, adoption, flexible schedule, childcare and dependent health care benefits. Great Place to Work determines its lists using its proprietary For All methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies representing more than 6.1 million employees, this year alone. Read the full methodology. To get on this list next year, start here. 

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Kristin Hege | | 480.540.6496

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