Demandbase Announces Collaboration with Microsoft B2B Customer Data Platform

Data from Demandbase, InsideView & DemandMatrix Now Integrated into Microsoft Dynamics 365 Customer Insights

November 4, 2021

Demandbase, a B2B go-to-market leader, today announced it has been selected by Microsoft, along with its companies InsideView and DemandMatrix, to further strengthen the B2B partner ecosystem for new B2B features coming to Microsoft Dynamics 365 Customer Insights. Microsoft’s Customer Data Platform (CDP), Dynamics 365 Customer Insights, will work with Demandbase to offer custom-built connectors for Demandbase, InsideView and DemandMatrix. While Microsoft Dynamics 365 Customer Insights has been available for B2C customers for the past two years, this collaboration brings the same level of rich functionality to the B2B space as Microsoft brings these new capabilities to its CDP.

“CDPs are really the future of serving B2B buyers the way they want to be served, and now that future is here in front of us,” says Heidi Bamburg, vice president of global alliances at InsideView, a Demandbase Company. “By connecting the data between Demandbase, InsideView and DemandMatrix, and bringing it into customer profiles within Microsoft Dynamics 365Customer Insights, revenue teams finally have a truly unified view of prospects, customers and accounts. It’s not an understatement to say this is what the industry has been waiting for, for a very long time.”

With this new functionality, Demandbase customers can easily flow customer engagement and intent data from Demandbase, firmographic and contact data from InsideView and technographic data from DemandMatrix into their cohesive customer profiles within Microsoft Dynamics 365 Customer Insights. They can also push their data from Microsoft Dynamics 365 Customer Insights into Demandbase One to engage with their customers across the buyer journey through targeted advertising, social platforms, direct and email promotions. This empowers them to reach out to the right buyers with the right message at exactly the right time, and work in unison from start to end.

“B2B revenue teams have typically worked with data silos, which create a cascade of worsening problems over time,” said Gabe Rogol, CEO of Demandbase. “This work with Microsoft Dynamics 365 Customer Insights eliminates such data silos by unifying customers’ first-party customer data from CRM and ERP systems, transactional data and more into a single, unified view. It brings together all the best from tech powerhouse Microsoft in the CDP world, and the best from Demandbase and our companies in the B2B world. It’s a match that will positively shake things up for organizations using it.”

Contact DemandbaseInsideView, or DemandMatrix to learn more and to access their data within your Microsoft Dynamics 365 Customers Insights instance.

Data from Demandbase, InsideView and DemandMatrix is Now Integrated into Microsoft Dynamics 365 Customer Insights. Learn more:

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About Demandbase
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit:

About InsideView
InsideView, a Demandbase company, is transforming the way B2B companies go-to-market. Our AI-based B2B data and sales intelligence platform helps businesses understand and engage the right buyers, and manage customer data quality. InsideView’s data expertise and best-in-class customer support are trusted by the world’s best performing companies. For more information, visit InsideView at www.InsideView.comLinkedInTwitter, or read the InsideView blog.

About DemandMatrix
DemandMatrix, a Demandbase company, is transforming the way B2B companies go-to-market with data. DemandMatrix is a leader in Technographics and go-to-market intelligence that helps B2B marketing and sales teams identify and target the right accounts. Our data and intelligence power some of the world’s most innovative technology companies. For more information about DemandMatrix, visit us at: or Twitter.

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