Demandbase Extends ABM Collaboration with Salesforce Pardot

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution

San Francisco, Calif. – April 12, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced at the 5th Annual ABM Innovation Summit an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase’s artificial intelligence (AI) powered Conversion Solution with the contact and account records from users’ Salesforce Pardot data. With this integration, marketing can enable sales teams with a complete view of each target account, including early buying signals and other insights. This integration will provide marketing and sales teams with access to both aggregated account level insights and the activity of individuals within an account, combining behavior data on the web site with insights and behavior data across the web.

“ABM has transformed how marketing teams drive new business and retain customers. But many B2B companies still struggle to deliver the comprehensive account view that can help sales teams drive pipeline and close business,” said Chris Golec, CEO of Demandbase. “We’re excited to extend our partnership with Salesforce and give marketers the ability to empower sales teams with a complete picture of their target accounts so they can increase their productivity and win rates.”

The integrated solution will uncover both the activity of the contact information in Pardot and the aggregated activity of account-level insights using Demandbase’s AI and proprietary IP-based data and patented identification technology. ABM teams will know when a target account visits their website, what relevant keywords and topics they are researching online, which key contacts are looking at what pages on their site, and when they’re being mentioned in the news or on blogs. These insights will be presented within Salesforce, and also be delivered via email and Slack.

“Salesforce enables marketing and sales teams to work better together, by delivering a deeper understanding of every customer,” said Michael Kostow, SVP & GM, Salesforce Pardot. “Einstein ABM arms teams with the insights necessary to deliver personalized campaigns and build relationships with their most valuable accounts. This integration with Demandbase further complements Einstein ABM, driving even more success for our customers.”

This new functionality will be available to Pardot and Demandbase customers in June 2018.

Demandbase is a Salesforce ISV partner, and Salesforce Ventures, Salesforce’s corporate investment group, is an investor in Demandbase.

For more information, please visit

This press release contains forward-looking statements about potential future offerings and features. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. These risks and uncertainties include, among other things, the company’s ability to continue to release, gain customer acceptance of and provide support for new and improved versions of the company’s services and the company’s ability to realize benefits from strategic partnerships. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit or call 1-800-NO-SOFTWARE.

@Demandbase extends ABM collaboration with @Pardot integration to deliver actionable insights to marketing & sales teams #ABMSummit

Click to Tweet

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

Media Contact
Margo Mendez-Penate