Demandbase Doubles Down on Growth, Hires John Eitel as Chief Sales Officer

Demandbase snags veteran sales executive and promotes Alyssa Opella to senior vice president of customer experience

(SAN FRANCISCO – March, 20, 2023)Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced that veteran sales executive John Eitel will be joining Demandbase as chief sales officer. John brings more than two decades of progressive technology sales experience and will help fuel continued growth through strategy, planning, and execution. In addition to Eitel’s hiring, Demandbase has also promoted Alyssa Opella to senior vice president of customer experience.

Eitel most recently served as general manager for North Americas and vice president of sales at Canva, a global brand that has attracted over 100 million monthly active users across 190 countries. At Canva, he launched the new North American region and took their enterprise, business-to-business offering to market, leading the teams and strategy. Previously he served in a variety of executive positions at WP Engine, Spiceworks, and Rackspace Technology. Over his tenure, John progressed through multiple positions of increased responsibility and scope based on a consistent record of top-tier sales performance as a manager and individual contributor, and led high-level initiatives that included turning around some of the poorest performing teams in the country. He has held roles across multiple disciplines, including sales, operations, marketing, and corporate strategy, and today advises a variety of technology organizations including Colossyan and OpenView, on product-led growth, go-to-market strategy, and evolving up-market motions. 

“I couldn’t be more excited to join the Demandbase mission,” enthused John Eitel, chief sales officer at Demandbase. “I believe in the vision and strategy and feel like we have the opportunity to create the future. Demandbase Smarter GTM™ has proven to be the bridge between sales and marketing teams, helping them hit their revenue goals and connect with buyers more effectively. I can’t wait to jump in and help the team capitalize on their momentum and prepare for the next phase of the journey.”

“John’s track record of driving growth across new and existing accounts will help us continue Demandbase’s exciting growth trajectory,” said Gabe Rogol, chief executive officer at Demandbase. “The timing is perfect following our recent $175M funding announcement. I couldn’t be more positive about our future and our ability to continue helping our customers reach their revenue goals using fewer resources.”

Opella joined Demandbase in 2020 as vice president of professional services. Today she leads the customer success, professional services, customer support, and customer enablement teams, all sharing the same charter of delivering exceptional customer experiences. During her tenure at Demandbase, she has helped improve adoption and renewal rates while optimizing processes and productivity for these core business functions. Prior to Demandbase, Opella built numerous high-performance, revenue-generating services and customer success organizations for both B2B and B2C companies. 

“I’m thrilled to expand my focus on delighting our customers during a time of such innovation and growth at Demandbase,” remarked Alyssa Opella, senior vice president of customer experience at Demandbase. “I firmly believe — and have seen the proof — that a customer-first focus produces the best business outcomes for our customers, and that’s good business for us, too.” 

Demandbase recently announced a number of platform enhancements, including delivery of the first 100% free account identification solution and unifying comprehensive sales intelligence and account engagement insights for sellers. Previously the acquisition of two companies, DemandMatrix and InsideView, more than doubled the company’s data capabilities. Now the addition of chief sales officer John Eitel and promotion of Alyssa Opella are elevating Demandbase’s management capabilities to better serve customers and communicate its ongoing innovation.

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About Demandbase

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That’s Smarter GTM™.

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