Demandbase Celebrates Customer Success at SMART Showcase

Event spotlighted the go-to-market success brands achieve using Demandbase

September 23, 2022 – Demandbase, the Smarter GTM™ company for B2B brands,is celebrating the success of its SMART Showcase earlier this week, the first in a new series of SMART Showcases that will travel to different locations. Building on its history of hosting informative, engaging events, Demandbase’s SMART Showcase was hosted at the beautiful San Francisco Museum of Modern Art (SFMOMA) on Sept. 21. The event welcomed more than 125 attendees to network with experienced ABM practitioners and hear from industry experts on cutting-edge content and customer-led use cases, while enjoying brunch and an opportunity to peruse the art collection.

Speakers for the inaugural showcase included Paul Santos, VMware ABM manager; Vikram Nair, Equilar, director and global head of strategic alliances, and John Jensen, Gong, RVP, enterprise and strategic inside sales. The event also featured the fireside chat, “Sales & Marketing Superstars Reveal Magic Behind Their Success,” led by Allison Metcalfe, Demandbase, chief revenue officer; Jon Miller, Demandbase, CMO; and Jackie Palmer, Demandbase, VP, product marketing.

“It’s always motivating to hear from leaders who have boots on the ground, doing big things for their GTM teams,” said Jackie Palmer, VP of product marketing at Demandbase. “In today’s economic landscape, teams can’t afford to be unfocused or misaligned and miss a single opportunity. Having so many people participate in the showcase shows that sales and marketing teams are starting to put more focus on SMARTer GTM.”

In addition to the SMART Showcase, Demandbase also sponsored an evening event at the MOMA with Women in Revenue, showcasing top executives and allies to discuss how mentorship and allyship can build confidence and support among colleagues and peers. Panelists included Deanna Ransom, president and executive director of Women in Revenue; Lydia Flocchini, CMO of SurePoint Technologies; Debe Rapson, SVP of sales at Leadspace; James Gilbert, CMO of Flip; and Edward Avila, VP talent acquisition at Alation.

To learn more about Demandbase events or to register for future events, please click here.

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About Demandbase

Demandbase is Smarter GTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit

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