Demandbase Appoints Trish Sparks as Chief Customer Officer

Seasoned Customer Success Executive to Drive Strategy, Scale and Long-Term Customer Growth

San Francisco, Calif. – March 14, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that Trish Sparks has joined the company as Chief Customer Officer. Sparks comes to Demandbase from LinkedIn with more than a decade of pre-sales, sales, operations and customer success leadership experience at B2B technology companies. In her new role, Sparks will lead the company’s customer strategy, scale the customer success function, drive customer success outcomes and foster long-term customer growth.

“As the pioneer in Account-Based Marketing, our growth hinges on our ability to drive a superior customer experience across all areas of our organization,” said Chris Golec, CEO, Demandbase. “We are delighted to welcome Trish to our team. With her extensive experience in B2B technology and passion for customer success, she has the expertise necessary to take our customer initiatives to the next level.”

Sparks was most recently the head of global Customer Success at LinkedIn Sales Solutions. While at LinkedIn, she also served as the global head of Technical Solutions Consulting at LinkedIn Talent Solutions. Prior to LinkedIn, Sparks led pre-sales at Progress Software and held sales and sales engineer roles at DataDirect Technologies. Sparks began her career as a teacher and then as a technical support engineer. Sparks holds BS degrees in Education and Business Administration as well as an MBA from Meredith College.

“I’m thrilled to join Demandbase during this period of immense growth,” said Trish Sparks, Chief Customer Officer, Demandbase. “The ABM landscape is heating up, and more and more companies are looking to understand how best to build and scale their strategies. As the new Chief Customer Officer, I’m looking forward to optimizing the Demandbase customer journey, all while further instilling the voice of our customers throughout the organization.”

To read more about Sparks’ background, please visit “From Teaching to Tech: A Conversation with Our New Chief Customer Officer” on the Demandbase blog.

@TrishSparks joins @Demandbase as Chief Customer Officer to lead customer success organization & guide customers on their #ABM journey

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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