San Francisco, Calif. – March 14, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that Trish Sparks has joined the company as Chief Customer Officer. Sparks comes to Demandbase from LinkedIn with more than a decade of pre-sales, sales, operations and customer success leadership experience at B2B technology companies. In her new role, Sparks will lead the company’s customer strategy, scale the customer success function, drive customer success outcomes and foster long-term customer growth.
“As the pioneer in Account-Based Marketing, our growth hinges on our ability to drive a superior customer experience across all areas of our organization,” said Chris Golec, CEO, Demandbase. “We are delighted to welcome Trish to our team. With her extensive experience in B2B technology and passion for customer success, she has the expertise necessary to take our customer initiatives to the next level.”
Sparks was most recently the head of global Customer Success at LinkedIn Sales Solutions. While at LinkedIn, she also served as the global head of Technical Solutions Consulting at LinkedIn Talent Solutions. Prior to LinkedIn, Sparks led pre-sales at Progress Software and held sales and sales engineer roles at DataDirect Technologies. Sparks began her career as a teacher and then as a technical support engineer. Sparks holds BS degrees in Education and Business Administration as well as an MBA from Meredith College.
“I’m thrilled to join Demandbase during this period of immense growth,” said Trish Sparks, Chief Customer Officer, Demandbase. “The ABM landscape is heating up, and more and more companies are looking to understand how best to build and scale their strategies. As the new Chief Customer Officer, I’m looking forward to optimizing the Demandbase customer journey, all while further instilling the voice of our customers throughout the organization.”
To read more about Sparks’ background, please visit “From Teaching to Tech: A Conversation with Our New Chief Customer Officer” on the Demandbase blog.
Demandbase is the leader in Account-Based Marketing (ABM). The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. For more information, please visit https://www.demandbase.com/ or follow the company on Twitter @Demandbase.