Demandbase Announces the 2023 SMART Awards Winners

(SAN FRANCISCO – Oct. 24, 2023) — Demandbase, the leader in AI-driven account-based go-to-market (GTM), today applauds the winners of its 2023 SMART Awards. The SMART Awards honor organizations that are crushing their pipeline and revenue goals by aligning their sales and marketing teams around a single GTM strategy using the Demandbase One™ platform. The winners were selected by a committee of Demandbase executives. Demandbase thanks all those who took the time to nominate their companies and share their success stories.  

“Our platform keeps evolving, and the winners of this year’s SMART awards have proven to grow and innovate with it,” says Gabe Rogol, chief executive officer of Demandbase. “We’re so proud of these organizations, and the internal champions who dedicated themselves to not only harnessing all the power Demandbase unlocks, but also for taking advantage of every new feature and capability we release. Their results speak for themselves, and we commend them whole-heartedly.” 

The SMART Award categories, finalists, and winners for 2023 are:

The Omni Award: Smarter GTM™ with Account Intelligence. Everyone’s being asked to do more with less, and we’re still expected to make our revenue numbers. The marketing, sales, and revenue ops stars who won in this category are using Demandbase One™ to hit their pipeline or revenue number using fewer resources.

For Enterprise  

• First place: Palo Alto Networks
• Second place: DocuSign
• Third place: Thales Group

For Mid-Market

• First place: Workato
• Second place: XiFin
• Third place: Kahua

The Bullseye Award: Smarter Digital Marketing with Demandbase Advertising. Most ad tech was built to support highly transactional B2C sales. B2B is much more complex. That’s why Demandbase Advertising was designed, built, and optimized for B2B. This award is for those organizations using Demandbase Advertising to target smarter, engage with more relevance, and swarm their best opportunities.

For Enterprise

• First place: Workday
• Second place: Palo Alto Networks
• Third place: Clario

For Mid-Market

• First place: Tricentis
• Second place: meQuilibrium
• Third place: Monotype

The Impact Award: Smarter Selling with Demandbase Sales Intelligence. B2B sales is hard and getting harder. Buyers expect sellers to be informed and add value at the right time, in the right way. This award is for organizations using Demandbase Sales Intelligence to set an example of how to sell smarter with B2B data.

For Enterprise

• First place: ServiceNow
• Second place: Verizon Connect

For Mid-Market

• First place: Camoin Associates 

The Insight Award: Smarter Systems with Demandbase Data. Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying groups until the journey is almost over. The winners in this category are those who have learned to use data and insights to light up the journey and deeply understand their accounts by infusing Demandbase’s world-class data and intelligence into their tech stack.

For Enterprise

• First place: Salesforce
• Second place: SAP Concur

For Mid-Market

• First place: MoEngage Inc. 
• Second place: StreamSets, a Software AG Company

Partner Recognition 

• First place – Ignitium

All winners will be celebrated across Demandbase social media channels and will receive recognition within the Demandbase Community, an engraved award, and a customized digital badge. To learn more, please visit here.