Demandbase Announces Inaugural SMART Awards Winners

Winners Selected Based on Their Use of Demandbase to Work Smarter and Scale Go-To-Market (GTM) Efforts with Ease

September 15, 2022 – Demandbase, the Smarter GTM™ company for B2B brands, today congratulates the winners of its inaugural SMART Awards: Folloze, HP, KPMG, Salesforce, and Workday. The SMART Awards recognize and celebrate organizations that demonstrate exceptional breakthrough ideas, behind-the-scenes expertise, and extraordinary success with the Demandbase platform. The winners were selected by fellow customers from 45 nominations within the Demandbase customer community.

“So many of our customers consider Demandbase an indispensable, daily part of their go-to-market, and it’s so rewarding to see the impact our platform is making in their organizations,” says Gabe Rogol, chief executive officer of Demandbase. “At the same time, we’re so impressed by the expertise of the people using our platform, who are real go-to-market stars. We launched this awards program to honor their hard work and creativity, and the ways they’re spotting opportunities earlier, progressing them faster, and driving growth further. Big congratulations to the winners and finalists.”

The SMART Award categories, finalists, and winners include:

The Omni Award: Demandbase Customers driving a Smarter GTM™ with Account Intelligence.
These customers are experts at using Demandbase Account Intelligence to inject relevance into every step of the buyer’s journey, putting an end to account blindness, omni-spam, and hunch-based selling.

  • Alation
  • Folloze (winner)
  • WorkForce Software

The Orchestra Award: Customers using Demandbase ABX Cloud to raise the bar on Account-Based Marketing (ABM). These maestros of marketing are using Account Intelligence and the Engagement Platform to orchestrate successful sales and marketing moves and make go-to-market music.

  • Coursedog
  • Matillion
  • Workday (winner)

The Bullseye Award: Leaders in smarter B2B advertising with Demandbase Advertising Cloud. These customers are masters of using Demandbase’s proprietary B2B Advertising Cloud to advertise smarter, end omni-spam, and swarm their best opportunities.

  • Salesforce (winner)
  • Tricentis

The Impact Award: Demandbase customers selling smarter with Sales Intelligence Cloud. These customers don’t rely on hunch-based selling, they tap into Demandbase sales intelligence to sell smarter, engage more intelligently, and slam dunk their quotas.

  • HP Inc. (winner)
  • Navisite
  • Wipfli

The Insight Award: Demandbase customers using data and insights to deeply understand their accounts. These data superstars gain new insights by injecting Demandbase data and intelligence directly into their tech stacks, whether for data management or to embed data in their data lakes or warehouses.

  • KPMG (winner)
  • Larsen Toubro Infotech
  • MoEngage

All winners will receive a trophy and digital badge, along with an invitation to participate in a virtual meet and greet with Demandbase executives and other winners to network and learn from one another, as well as bragging rights.

To learn more, please click here.

Demandbase Announces Inaugural SMART Awards Winners. Learn more:

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About Demandbase

Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit

Media Contact
Kristin Hege | | 480.540.6496

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