Demandbase Announces 6th Annual ABM Innovation Summit

Two-day event combines ABM strategy discussions and learning with 5 keynotes, 16 track sessions and ABM Certification

SAN FRANCISCO – December 11, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of speakers for the 6th annual ABM Innovation Summit. Keynotes including Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence, are confirmed for the ABM Innovation Summit, taking place March 14-15, 2019 at Pier 27 in San Francisco. This event is the premiere conference for B2B marketers looking to learn the “how” of ABM from real marketers who are practicing it every day. The conference will bring together more than 1,000 B2B marketers and industry experts for two days of educational sessions, thought-provoking keynotes, an ABM Certification course and networking opportunities.

“B2B marketers have a lot of conferences that they can attend. But only one delivers an experience exclusively dedicated to Account-Based Marketing,” said Chris Golec, CEO of Demandbase. “We provide a unique mix of inspirational keynotes, practitioner-led track sessions, and Expert level ABM Certification. Attendees can expect to hear their stories and gain fresh insights into how to go all in with ABM by more than 20 ABM thought leaders and innovators.”

Truthplane President Mark Bowden was voted number one in the world’s top 30 Body Language Professionals for two years running by Global Gurus for the communication techniques he uses to train leading business people, teams, presidents and CEOs of Fortune 500 companies and prime ministers of G8 powers. He is also a member of the TED community and presented at TEDx Toronto. Mark Bowden has written bestselling publications including “Winning Body Language for Sales Professionals” (Mc Graw Hill 2012) and “Tame the Primitive Brain – 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work” (Wiley 2013).

Before joining Cognizant, Malcolm Frank founded three business ventures and served as CEO of two of them. He also has two best-selling books on artificial intelligence, “What to Do When Machines Do Everything” (2017) and “Code Halos” (2014) and has presented at a variety of events including the World Economic Forum and the South by Southwest (SXSW) Conference and Festivals.

The ABM Innovation Summit will also feature keynote presentations from Chris Golec, CEO and Founder of Demandbase and Peter Isaacson, CMO at Demandbase. Other speakers include marketing thought leaders from Salesforce, DocuSign, Inverta, Medtronic, Drift, JLL, PathFactory, Sonatype, and Uberflip.

On day two of the summit, conference attendees will have the opportunity to attend an expert-level ABM course led by seasoned coaches and become Certified Account-Based Marketing Strategists through Demandbase’s ABM Certification program. Since launching the ABM Certification program three years ago, almost 3,000 B2B marketers have become certified.

To register for the conference and view more information on the agenda, sessions, speakers and sponsors, visit the ABM Innovation Summit website at and follow #ABMSummit on Twitter. Until January 22, 2019, Demandbase is offering early bird registration prices of 25 percent off conference tickets and ABM certification.

This year’s conference includes Platinum sponsor Salesforce; Gold sponsors Uberflip, PathFactory, and PFL; and Silver sponsors Sigstr, ElevatedThird and Drift.

5 keynotes, 16 track sessions & ABM Certification. Unleash your potential at @Demandbase’s 6th annual ABM Innovation Summit #ABMSummit

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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