SAN FRANCISCO, CA — January 22, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced that Steven Klei has joined the company’s board of directors as head of the Audit Committee. Klei has an impressive background, holding chief financial officer positions at a variety of successful SaaS companies including Jigsaw, ProBusiness, Autonomy, Zantaz Inc. and Xactly. Specializing in strategic growth for late-stage start-ups, Klei brings a diverse financial background and B2B marketing expertise to the Demandbase board.
“I’ve been involved with Demandbase as an advisor for years and have long admired the company’s ambition and management as well as continual progress in developing effective and efficient B2B marketing solutions,” said Steven Klei. “Having worked with many successful B2B companies, I applaud their commitment to both product and business/financial innovation. Demandbase was the first company to bring true subscription to B2B advertising and they continue to introduce new offerings that are widely adopted by their blue-chip customer roster.”
Demandbase is the leader in ABM, an exploding category that makes it possible for B2B companies to identify and target high value accounts, and then market and engage them across the entire funnel. The company offers the only comprehensive set of marketing solutions purpose built for the account-based needs of B2B.
“We are delighted to have Steve join the Demandbase board as head of the Audit Committee,” said Chris Golec, founder and CEO of Demandbase. “Steve brings executive wisdom and strategic financial vision to our board. As we continue to grow in 2016, we look forward to utilizing his extensive experience to fuel Demandbase towards achieving our company goals.”
As Demandbase continues to lead innovation in ABM and B2B marketing technology, the company is also looking toward the future, entering its next phase of growth and focusing on driving strategic growth in 2016. The company closed out another record year in 2015 with 70% growth, $30 million in funding, close to 100 new employees, international expansion to Europe and the acquisition of data-as-a-service company, WhoToo.
In addition to being the head of the Audit Committee for the Demandbase board, Klei is the chief financial officer at Kabam, a software gaming site, and also currently sits on the board of directors for SVB Financial Group, serving as a member of the CFO Advisory Board.
To learn more about Demandbase, visit https://www.demandbase.com.
Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at https://www.demandbase.com.
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