Billie Jean King and Aasif Mandvi to Headline Demandbase’s 2018 ABM Innovation Summit

Fifth Annual Account-Based Marketing Event to Showcase Real-World Results

San Francisco – January 16, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that sports icon and social justice pioneer, Billie Jean King, and actor, writer and producer, Aasif Mandvi, will be headlining its fifth annual ABM Innovation Summit,  taking place April 11-12, 2018 at Pier 27 in San Francisco. The ABM Innovation Summit is the premiere conference for B2B marketers looking to learn the “how” of ABM from real marketers who are practicing it every day. The conference will bring together more than 1,000 B2B marketers and industry influencers for two days of educational sessions, inspiring keynotes, ABM certification courses and networking opportunities.

“The ABM category has exploded the last few years transforming B2B marketing,” said Chris Golec, CEO of Demandbase. “Challenging the status quo and getting real-world results are key themes of our conference. We’re excited to have the legendary Billie Jean King, and the comedic storyteller, Aasif Mandvi headline our conference to share their inspiring experiences, along with presentations by more than 20 real-life ABM thought leaders and practitioners.”

Named one of the “100 Most Important Americans of the 20th Century” by LIFE magazine and a 2009 recipient of the Presidential Medal of Freedom, Billie Jean King is one of the greatest female tennis players of all time and a long-time champion for social justice and equality. In 1973, King produced one of the greatest moments in sports history when she defeated Bobby Riggs in the famous match dubbed “The Battle of the Sexes.” It still remains one of the most viewed sports events of all time, and the story is now a major motion picture. King is the founder of the Billie Jean King Leadership Initiative, the Women’s Sports Foundation and the Women’s Tennis Association.

Aasif Mandvi is a Peabody award-winning actor, writer, creator, comedian, author and producer. He is a former correspondent for Emmy-winning “The Daily Show with Jon Stewart” and author of No Man’s Land. Mandvi’s film credits include Drunk Parents, Mother’s Day, Million Dollar Arm, The Internship, Movie 43, The Dictator, Dark Horse, Ruby Sparks, Gods Behaving Badly, Premium Rush, The Last Airbender, The Mystic Masseur, Analyze This, Spider-Man 2, and many others. Mandvi is currently developing a series titled Fatwa for Showtime, which he will create and also star.

The ABM Innovation Summit will also feature industry experts from companies such as LinkedIn, Cloudera, Merkle, Deloitte, Forrester, XL Catlin, Blackline, SAVO Group and ServiceMax by GE.

In addition to the roster of all-star speakers, conference attendees will have the opportunity to become Certified Account-Based Marketing Strategists through Demandbase’s ABM certification program. Demandbase currently offers the “Foundations” and “Advanced” certification courses and will launch the addition of the “Expert” certification at the ABM Innovation Summit. Advanced and Expert certification courses will be offered onsite at the conference, and the Foundations course will be available online. Since launching the ABM Certification program two years ago, more than 1,500 B2B marketers have become certified.

Conference sponsors include Salesforce at the Platinum level and LookBookHQ, Engagio, Bizible, Radius and Uberflip at the Gold level.

To register for the conference or view more information on the agenda, sessions, speakers and sponsors, visit the ABM Innovation Summit website at and follow #ABMSUMMIT on Twitter. Until January 31, 2018, Demandbase is offering a one-time only flash sale of 50 percent off registration using the promo code ABMFLASH.

@Demandbase announces its fifth annual ABM Innovation Summit with headliners @BillieJeanKing & @aasif – Don’t miss the premiere conference for B2B marketers, April 11-12 #ABMSummit

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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