Ruth Juni
Director of Product Marketing, Demandbase
I've always been captivated by how the best brands evolve to become household names and win over loyal customers. And I'm proud to have built a career where I can help build brands that people love. My foundational chops come from earning a B.S. in Business Administration and Management from Haas School of Business at U.C. Berkeley and an MBA in Brand Management from Cornell Johnson Graduate School of Management. And I've spent the past 15 years in product marketing leadership roles, helping businesses create their go-to-market strategies, identifying customer needs, and responding with product strategies that are based on a long-term vision for revenue growth.
A core feature within Demandbase One is Selector. It allows you to finely segment accounts and define target audiences for personalized campaigns.
Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).
When you harness insights from technographic data, you get to the heartbeat of what powers the business. And you can prioritize accounts with higher revenue potential.