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Demandbase AI Prompt Library

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Browse ready-to-use prompts for common go-to-market workflows. Copy a prompt, customize it, and use it in Demandbase AI to uncover insights, prioritize accounts, and move opportunities forward.

Demandbase AI Prompt Library
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Acceleration & Pipeline Execution AI iconDemandbase AI

Build an audience for an acceleration campaign on {topic} targeting open opportunities in {journey_stage} that have not engaged with that content yet. Include account, top 3 buying group contacts, and a personalization angle from their existing engagement history.

Acceleration campaign audience

Build a targeted audience for pipeline acceleration campaigns based on opportunity stage and engagement history.

Awareness & Acquisition AI iconDemandbase AI

Recommend tier assignments for new accounts added to our database in the last {days} days based on: qualification score, fit data (industry, revenue, employee count), engagement to date, and intent signals. Output Tier 1 / Tier 2 / Tier 3 / Disqualify with rationale for each.

Account tiering recommendation

Recommend the right account tier based on fit, engagement, and buying signals to improve account prioritization.

Awareness & Acquisition AI iconDemandbase AI

For the {program_name} acquisition program running the last {days} days, show accounts touched, accounts that progressed a journey stage, pipeline created, average marketing engagement points per account, and cost per account journey-stage advance.

Acquisition program performance

Measure how acquisition programs influence account progression and pipeline so you can optimize future investments.

Account Journey & Pipeline Attribution AI iconDemandbase AI

Compare accounts that closed-won in the last {days} days against accounts of similar profile that closed-lost. Show median marketing engagement points, web visits, sales touches, contacts engaged, and time spent in each journey stage for each group. Highlight where the two groups diverged most.

Activity volume vs. outcome

Compare engagement patterns across won and lost deals to understand which activities are most closely tied to successful outcomes.

AI iconDemandbase AI Reporting & Executive

For the last {days} days, show pipeline created per marketing program, per SDR sequence, and per content asset. Include accounts touched, pipeline $ influenced, journey-stage advances, and cost (if available) per advance. Rank top and bottom performers.

Ad campaign efficiency

See which marketing programs, SDR sequences, and content contribute most to pipeline so you can invest where it has the greatest impact.

AI iconDemandbase AI Intent & Signals

Show accounts with high anonymous web visits (more than {min_visits} in the last {days} days) but fewer than {max_known} known contacts. Include the pages they’re visiting, qualification score, and journey stage. These are de-anonymization and contact-enrichment priorities.

Anonymous-to-known conversion opportunities

Find engaged accounts with limited known contacts so you can prioritize contact enrichment and accelerate sales engagement.

Customer Expansion & Retention AI iconDemandbase AI

Identify customer accounts where marketing engagement points dropped more than {drop_threshold}% in the last {days} days, a key champion contact has gone silent for more than {silent_days} days, or they’ve engaged with competitor intent topics. Show account, CSM, renewal date, and signal type.

At-risk customer signals

Surface early warning signs of churn so your team can take action before customer engagement declines further.

Awareness & Acquisition AI iconDemandbase AI

Build a list of {n} accounts in {industry} and {company_size_range} that are in Aware or Target journey stage, have a qualification score above {min_score}, and have not been touched by an awareness campaign in the last {days} days. Include account, owner, score, and recommended channel based on past response patterns.

Awareness ad campaign target list

Build a prioritized audience of high-fit accounts that are ready for awareness campaigns and haven't been recently engaged.

AI iconDemandbase AI Intent & Signals

Build a target list of accounts in {industry} that match our ICP, are not yet in our CRM, and have shown intent on {topic_list} above {threshold} in the last {days} days. Include firmographics, intent topics, and rank by qualification score.

Awareness-stage signal builder

Build a prioritized list of high-fit accounts showing early buying signals so you can focus awareness efforts where they're most likely to have an impact.

Buying Groups & Personas AI iconDemandbase AI

For my top 10 target accounts in {tier}, show current contacts on file by persona. Identify the personas missing for a complete buying committee at this account size, list any known contacts at the company not yet in our database, and suggest research sources or enrichment priorities.

Buying group expansion for ABM

Reveal gaps in buying group coverage across your target accounts so you can engage more of the stakeholders involved in the purchasing decision.

Buying Groups & Personas AI iconDemandbase AI

For {company_name}, show the current buying group: every contact engaged in the last {days} days, their title, persona, job level, last activity, and marketing engagement points. Identify missing personas typical for our buying committee (economic buyer, technical evaluator, end user, champion) and recommend contacts to add or research.

Buying group health check

See who's actively engaged, identify missing stakeholders, and strengthen buying group coverage before your next customer conversation.

Buying Groups & Personas AI iconDemandbase AI

At {company_name}, identify the most engaged contact in the last {days} days. Show their title, total marketing engagement points, content/pages consumed, recency of activity, and whether they’ve engaged with high-intent content (pricing, demo, competitive). Rank top 3 likely champions and explain why.

Champion identification

Surface the strongest champions at an account based on recent engagement and understand why they're most likely to influence the buying decision.

Account Journey & Pipeline Attribution AI iconDemandbase AI

Analyze the last {n} closed-won deals in the {segment} segment. Show the average number of marketing touches, sales touches, web visits, content engagements, and unique contacts engaged before close. Break down by journey stage and identify which activity types correlate most strongly with closed-won versus closed-lost.

Closed-won activity blueprint

Discover the engagement patterns most commonly associated with closed-won opportunities so you can apply those insights to future deals.

AI iconDemandbase AI Intent & Signals

List accounts researching {competitor_keywords} or {technographic_tags} in the last {days} days. Include account name, whether they’re a current customer or prospect, journey stage, owner, contacts engaged, and intent topic trend. Flag at-risk customers separately from competitive-displacement opportunities.

Competitive intent watch

Monitor accounts researching competitors and uncover opportunities to win new business or protect existing customer relationships.

Customer Expansion & Retention AI iconDemandbase AI

For {company_name}, show which personas have engaged with our {product_line} content in the last {days} days. Identify the buying group needed for a {target_product} cross-sell, gaps in our current contact coverage, and recommend a next step for each missing persona.

Cross-sell buying group mapping

Identify the stakeholders needed for a successful cross-sell and uncover gaps in buying group coverage.

Customer Expansion & Retention AI iconDemandbase AI

Show customers that previously reached the {target_stage} stage for an expansion opp but went silent more than {days} days ago. Include reason for stall if known, last engaged content, and current intent signals. Rank by expansion potential.

Customer journey re-acquisition

Find expansion opportunities that have lost momentum and prioritize the accounts most likely to re-engage.

Acceleration & Pipeline Execution AI iconDemandbase AI

For deals closed in the last {days} days at {segment}, show median time per journey stage. Compare against my current open opportunities and flag deals that have exceeded the median time in their current stage by {variance}%.

Deal velocity benchmarking

Compare your open opportunities against historical deal velocity to identify opportunities that may be at risk of stalling.

Buying Groups & Personas AI iconDemandbase AI

Find accounts in {journey_stage} where a Director-level or above contact has engaged in the last {days} days but the account owner has had zero sales touches with them. List account, contact name, title, engagement signals, and recommend an outreach angle based on the content they consumed.

Decision-maker activation

Identify engaged decision-makers who haven't been contacted by sales and prioritize timely outreach based on their recent activity.

Customer Expansion & Retention AI iconDemandbase AI

Show customer accounts that have shown intent on {expansion_topic_list} in the last {days} days, have marketing engagement points trending up, and have no open expansion opp. Include account, CSM, current ARR, contacts engaged, and recommended product or service to position.

Expansion opportunity radar

Discover customer accounts showing strong expansion potential based on buying signals, engagement trends, and product interest.

AI iconDemandbase AI Reporting & Executive

Review all open opportunities forecast to close in the next {days} days. For each, show pipeline-predict score, buying group engagement depth (contacts engaged in last 14 days), qualification score trend, and any silence or stall signals. Flag opps where engagement data contradicts the forecast call.

Forecast confidence

Identify opportunities where buyer engagement doesn't match the current forecast so your team can address potential risks before quarter end.

AI iconDemandbase AI Intent & Signals

Of accounts that showed surging intent on {topic} in the last {days} days, how many engaged with our owned channels (web, content, ads)? Show the conversion rate, average time from intent surge to first engagement, and which content they consumed first.

Intent-to-engagement conversion

See how buying intent translates into engagement with your campaigns and content to understand what's driving account progression

Account Journey & Pipeline Attribution AI iconDemandbase AI

For accounts owned by {owner_name} that moved from {from_stage} to {to_stage} in the last {days} days, show the activities in the 30 days prior to the transition. Include marketing engagement (web visits, content downloads, event attendance, ad clicks), sales touches (emails, calls, meetings), and intent signal changes. Identify the top 3 activity patterns most common across transitions.

Journey stage transition activities

Reveal the marketing, sales, and buying signals that help accounts successfully move from one journey stage to the next.

Awareness & Acquisition AI iconDemandbase AI

Based on the firmographic and behavioral profile of accounts we closed-won in the last {days} days in the {segment} segment, find {n} look-alike accounts not yet in our pipeline. Include match rationale.

Look-alike prospecting

Find new accounts that closely resemble your best customers to expand your pipeline with higher-confidence prospects.

Account Journey & Pipeline Attribution AI iconDemandbase AI

For all opportunities created in the last {days} days, show the top 10 contributing activities (e.g. webinar X, content asset Y, ad campaign Z, SDR sequence A). Include account count touched, pipeline dollar value influenced, and average days-to-opp post-engagement. Sort by total pipeline influenced.

Marketing present on new pipeline

Understand which campaigns, programs, and activities contributed most to pipeline creation during the selected time period.

Awareness & Acquisition AI iconDemandbase AI

Show all accounts that became MQA in the last {days} days. For each: account, owner, qualification score, pipeline-predict score, top 3 engaged contacts with titles and recent activity, key intent topics, and a one-line recommended opening angle for the AE.

MQA ready-for-sales digest

Prepare a concise summary of newly qualified accounts so sales can quickly understand engagement, buying signals, and the best next step.

Buying Groups & Personas AI iconDemandbase AI

For my open opportunities, identify which accounts have fewer than {min_contacts} contacts engaged in the last 30 days or are missing engagement from {required_job_level} level. Show account name, opp stage, days in stage, current contacts and their roles, and the persona gaps. Sort by opp value descending.

Multi-thread coverage gap

Find open opportunities that rely on too few contacts and pinpoint the personas you need to engage to reduce deal risk.

Acceleration & Pipeline Execution AI iconDemandbase AI

Show all open opportunities owned by {owner_name} in Pipeline or SQL Opportunity stage. For each: opp value, days in stage, pipeline-predict score, qualification score trend (last 30 days), buying group engagement (number of contacts, last activity), top content consumed in last 14 days, and any intent surge. Flag opps with declining marketing engagement.

Open opportunity acceleration list

Surface open opportunities that need immediate attention based on engagement trends and buying signals.

Buying Groups & Personas AI iconDemandbase AI

Across accounts currently in {journey_stage}, show which personas ({persona_list}) are engaging most in the last 30 days. Include average marketing engagement points per persona, top content consumed by each, and which personas typically appear only at later stages.

Persona engagement by stage

Understand which personas are engaging at each stage of the buying journey and where additional engagement may be needed.

AI iconDemandbase AI Reporting & Executive

For the last {days} days, show which personas (job functions / levels) contributed most to closed-won deals. Include average marketing engagement points per persona on won deals, content types they engaged with, and rank personas by influence on revenue.

Persona engagement on won deals

Understand which personas have the greatest influence on revenue so you can refine targeting and prioritize future programs.

Acceleration & Pipeline Execution AI iconDemandbase AI

Show open opportunities owned by {owner_name} where the pipeline-predict score dropped by more than {threshold} in the last {days} days. For each, list the engagement signals that declined and recommend an intervention.

Pipeline-predict change alerts

Monitor changes in pipeline-predict scores to catch declining opportunities early and determine the best next action.

Acceleration & Pipeline Execution AI iconDemandbase AI

Find open opportunities where the account had no marketing engagement for {min_silent_days} days but engaged in the last {recent_days} days. Show account, opp stage, what they re-engaged with, who engaged, and recommend an outreach play.

Re-engagement triggers

Spot opportunities where buyers have re-engaged after a period of inactivity so sales can follow up at the right moment.

Customer Expansion & Retention MCP

For {company_name} with renewal in the next {days} days: pull current ARR, product usage trend, marketing engagement points last 90 days, contacts engaged with titles, support tickets summary if available, intent signals (positive and competitive), and content consumed. Produce a renewal-readiness summary I can review in 5 minutes.

Renewal prep list

Prepare for upcoming renewals with a concise account brief that highlights customer engagement, buying signals, and key renewal risks.

AI iconDemandbase AI Reporting & Executive

Compare {segment_a} vs {segment_b} for the last {days} days on: accounts entering each journey stage, conversion rate stage-to-stage, average marketing engagement points, average days in pipeline, and win rate. Highlight where one segment significantly outperforms the other and hypothesize why.

Segment performance compare

Compare performance across segments to understand where accounts convert faster and where additional investment can improve results.

Account Journey & Pipeline Attribution AI iconDemandbase AI

Find accounts owned by {owner_name} in {journey_stage} for more than {days} days. For each, show last engagement date, marketing engagement points trend over the last 60 days, qualification score change, pipeline-predict score trend, key contacts engaged or missing, and which intent topics they’re still researching. Recommend the next best action.

Stalled account diagnostic

Pinpoint why accounts have stopped progressing and surface the next best action to re-engage them.

AI iconDemandbase AI Intent & Signals

Find accounts whose intent score on topics {topic_list} increased by more than {threshold} in the last {days} days. Include account name, current journey stage, qualification score, owner, top surging keywords, and whether they’re already in pipeline. Surface accounts not yet contacted by sales.

Surging intent accounts

Surface accounts with rapidly increasing buying intent so your team can prioritize outreach before competitors do.

Account Journey & Pipeline Attribution AI iconDemandbase AI

For accounts that reached the {target_stage} stage in the last {days} days, show the average days from first-known engagement to pipeline creation. Identify the fastest-converting accounts and the activities that accelerated them versus the slowest-converting and what was missing.

Time-to-pipeline analysis

Measure how long it takes accounts to reach pipeline and uncover the activities that help accelerate conversion.

AI iconDemandbase AI Reporting & Executive

Give me this week’s GTM snapshot: (a) net new accounts entering MQA stage with owners and qualification scores; (b) accounts that advanced or regressed a journey stage and what drove it; (c) top 5 surging-intent accounts not yet in pipeline; (d) open opps with declining pipeline-predict score; (e) customer accounts with at-risk signals; (f) one recommended action per section.

Weekly stage movement

Get a concise snapshot of pipeline health, account activity, and emerging risks to help your team focus on the week's priorities.

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