What’s new in the Demandbase Partner Ecosystem: Q2 2026

June 2026 proved to be the biggest milestone in Demandbase history with the launch of Demandbase AI, the most significant product innovation we have ever launched. But great products don’t operate in a vacuum. Behind the scenes, we’ve also been busy strengthening the network of partners and integrations that make Demandbase work seamlessly with the rest of your tech stack.

Demandbase expanded its partner and integration ecosystem in Q2 2026 with new AI connections, tech integrations, and a new service partner — all built to help GTM teams work as one.

We believe a strong, broad ecosystem is what lets GTM teams operate with real unity — sales, marketing, and RevOps all working from the same account intelligence, no matter which tools they live in day to day. That’s why we’re constantly evaluating and adding partners and products that complement the B2B GTM experience.

Here’s how our ecosystem grew in Q2 2026.

New AI integrations

Launching our MCP in April has opened doors to expanding our partners and integrations with AI platforms. New AI-powered connections launched this quarter, both designed to bring Demandbase intelligence directly into the tools sellers already use:

• MCP connection with Gong — Sellers can now surface Demandbase data directly inside Gong and its AI Briefer product, helping them act faster with better context going into every call.

• MCP connection with Outreach – By connecting the Demandbase MCP server to Outreach, AI-powered workflows can enrich its responses with Demandbase data, including Account and person insights, buyer journey stage, Pipeline Conversion Score, Web page visits, CRM-synced first-party data, and Demandbase third-party company intelligence, such as news, technologies, and company hierarchies.
• MCP connection with Sendoso – the Sendoso MCP with the Demandbase MCP is an AI assistant that can do the whole sequence in one prompt: pull the account signal, find the right contact, check Salesforce context, search the gift catalog, draft the message, and hand you a proposal to approve to send the right gift, to the right person, at the right time.

New tech integrations

Several new integrations rolled out in Q2 to give customers more reliable data and more ways to activate it:

• Salesforce + Data Integrity (DI) — A new integration inside Demandbase One for Marketing delivers a modern, unified, more reliable enrichment experience for Leads, Contacts, and Accounts. It replaces the legacy DI Salesforce integration and supports unlimited enrichment workflows.
• HubSpot App Cards — New Demandbase App Cards for HubSpot CRM and Marketing Automation bring Demandbase company and people data directly into HubSpot, giving sales and marketing a clearer view of who to target.
• B2B IQ — This integration pairs Demandbase’s account-based marketing strategies with B2B IQ’s data intelligence, audience development, and intent-driven prospecting — helping teams accelerate pipeline creation and engage buying groups more effectively.
• Audyence — Connects Demandbase’s account intelligence with Audyence’s programmatic CPL marketplace, making it easier to move from account segmentation to campaign activation so lead-gen programs stay aligned to your highest-value accounts.
• Demandworks – This integration combines Demandbase’s AI-powered buying signals, account intelligence, and go-to-market orchestration with DemandWorks’ managed multi-channel activation engine. This gives B2B marketing and sales teams a seamless way to identify high-intent accounts and automatically activate coordinated engagement programs that accelerate pipeline

New service partnerships

• The Imaginarium Agency, a full-service B2B and ABM growth agency based in Boston, recently moved up as a Premier+ Service Delivery Partner. The Imaginarium combines deep-bench Demandbase expertise with advanced analytics, account-based marketing, media, and creative to help organizations spot opportunities sooner and act on them to drive pipeline growth.

• Alcamo Marketing, a Baltimore-based ‘consultagency’ pioneering the AI-native GTM operating model, has moved up in our program to become a Premier+ Service Delivery Partner.  A long-time partner with deep experience in Demandbase, Alcamo Marketing guides and builds alongside clients and partners to create unified, intelligent growth engines that redefine what’s possible in B2B.

Why it matters

Every integration and partnership shares the same goal: helping our customers GTM teams connect the dots across their GTM stack, so you spend less time switching tools and more time acting on the accounts that matter most. As our ecosystem grows, so does your ability to reach the right buyers, faster.

Want to see how these integrations fit into your stack? Talk to our team to learn more.