Carrie Donahue

I build and lead modern marketing organizations by integrating brand strategy, creative storytelling, customer insight, data, technology, and AI into the operating discipline that governs how marketing plans, executes, and learns. The result is a coordinated growth system that scales deliberately and improves through use.

I’ve led brand and growth transformations across Group Benefits, Retirement, Insurance, and Investment businesses, often in sales-led environments. My work elevates narrative and customer experience while strengthening the planning, data, martech, and execution capabilities that drive performance. I design growth strategies where marketing and sales operate as shared owners of outcomes, amplifying sales effectiveness while establishing marketing as a leadership function, not a service layer.

At my core, I build high-performing teams and resilient marketing systems that make creativity safer to pursue. By clarifying priorities, removing low-value work and structural friction, and strengthening decision confidence, I enable marketing to operate as both a steward of brand and a durable growth engine for the enterprise.