Intent overview

Demandbase Intent Data shows which accounts are showing interest in your company, your category, or your competitors. Intent data can be used to trigger campaigns, personalize messaging, avoid churn, and expand accounts.

After defining English and non-English keywords, the Intent Dashboard allows users to explore intent behaviors for a selected account list. Dashboard filters include keyword set selection, specific keyword selection, and intent strength levels (low, medium, high). Users can review all keywords being researched by account, or identify which accounts are researching any specific keyword.

Marketers can build segmentation lists using filters for intent by keyword or keyword set over any time period, intent strength, trending intent (sudden spikes in activity), and geo-based filtering by specific US regions or countries.

Sales teams can access intent data within CRM, a Chrome extension, or sales orchestration tools such as Outreach via Demandbase’s sales intelligence tool.

Additional capabilities include partnerships with third-party intent vendors offering co-op and first-party data sources, support for 133 non-English languages, and intent-based optimization within the Demandbase B2B DSP.