Demandbase + Salesforce


Demandbase collaborates with Salesforce in a number of ways, all with one goal in mind: removing obstacles to your ABM success. Here is how we do it:

  • Account lists are synchronized across platforms. No more messy and painful .csv exports and imports. Simply authorize access to your Salesforce environment on the Demandbase platform, point to the right Salesforce reports, and your account lists stay in sync.
  • Opportunity data incorporated into ABM Analytics. Demandbase’s new ABM Analytics incorporates Opportunity data from Salesforce to give you the full picture of how your ABM programs are performing.
  • ABM insights delivered to Sales via the Conversion Solution. Provide the data and insights that Sales needs to better understand and target the right individuals, with personalized messages, within your target accounts. Learn more about the Demandbase Conversion Solution!
  • NEW ABM Product Integration between Demandbase and Salesforce Pardot enables Demandbase’s AI-powered account insights in Salesforce Pardot and Salesforce Sales Cloud. The new product integration will provide B2B marketers with a seamless, integrated ABM experience. Learn more about Demandbase for Salesforce Pardot >

More exciting announcements are always around the corner as we continue to innovate in ABM with Salesforce. For any questions about how Demandbase works with Salesforce, please contact our Alliances team.