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Target Account List: What's the right size?

The size of your target account list can impact your efficiency. This calculator will help you determine what you should shoot for.

Save time and use the pre-filled funnel values based on industry best practices (or change it to reflect your business). Do separate calculations for each sales team -- SMB, Enterprise, Verticals, etc. -- and add them together to come up with your total list size.

  • You may need to do separate calculations for different parts of your sales team such as SMB, Enterprise, Verticals, etc. Then simply add them together to come up with your total list size.
  • Save time and use the pre-filled funnel values provided based on industry best practices (or change it to reflect your business)
1. Enter your sales information
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2. Adjust funnel information
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ACCOUNT LIST SIZE
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0 accounts per rep.

What’s Next? Identify the right accounts.

Now that you know the size of your list, you need to find the right accounts. There are a few ways to approach the list-building process:

  • Evaluate Current Customers Evaluate your current customer base and create a lookalike model
  • Leverage Named Accounts Include verticals and strategic accounts
  • Use Data Generate a list of companies, and then have a discussion with your sales team to validate a set of target accounts
  • Use Account Identification Technology Determine the high-value accounts most likely to buy and best individuals within those accounts—see it in action with Demandbase ABM Platform.

Want to learn more? Read the eBook, Building Your Target Account List

Find your hottest prospects

The Demandbase ABM Platform helps you identify companies that meet your criteria –
and are showing strong buying signals and demonstrating interest in your product.

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