Case Study

Why Salesforce Chooses Demandbase for ABM


Cloud computing Enterprise Software Consulting

Company Size
77,000 employees

Headquarters in San Francisco, CA

Hear how Brianna tells the story…

Customer Success: Salesforce
Brianna Dinsmore, Corporate Marketing Director

What’d They Do?

At Salesforce, a partnership built on trust is everything. It’s the number one reason why they chose Demandbase as their ABM platform. Trust is not only important to their sales team, but also to their marketing leadership, who look to Demandbase to help them bring new ideas and opportunities to their ABM strategy.

There are multiple ABM platforms available, but for Salesforce, only Demandbase helps them navigate their ABM strategy grounded on a deep understanding of their internal environment. “They make me a better marketer and make me challenge the status quo,” says Brianna Dinsmore, Corporate Marketing Director at Salesforce.

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