Scaling account-based growth across EMEA
How IDeaS transformed account prioritization and advertising with Demandbase.
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Industry
Tech & Software
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Company Size
501-1,000
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Location
Bloomington, MN
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Solution
Demandbase One and Demandbase Advertising
Executive summary
IDeaS had a mature ABM program, but the team wanted to be more intentional about where it invested its time and budget. Fragmented data and manual processes made it difficult to identify in-market accounts and deliver highly targeted advertising.
With Demandbase, IDeaS consolidated account intelligence into a single platform, prioritized accounts based on buying intent, and delivered highly targeted advertising with personalized messaging. Sales and marketing now work from the same data, enabling them to focus on the accounts most likely to convert and engage buyers with greater precision.
For Ksenia Ruffell, Head of Marketing, EMEA at IDeaS, the result is a more intentional go-to-market strategy that has accelerated growth across EMEA, improved marketing efficiency, strengthened pipeline quality, and increased return on investment.
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