Account-Based Marketing Certification. Free for a limited time.

Don't just practice ABM, master ABM.

FREE ABM Foundations
And Save $150 on ABM Advanced

(That’s a savings of $499)

Now is the time to get hands-on knowledge you need to make Account-Based Marketing work for you, whether you’re a novice or an experienced ABM practitioner.

Take ABM Foundations for free (regularly $349) and if you choose, continue your training with ABM Advanced and save $150.


  1. Complete the form.
  2. Get an email with the codes for your certification courses.
  3. Follow the instructions to register and get started.

Offer valid through September 30, 2019. ABM Foundations is not a prerequisite of Advanced Certification. You may choose to only redeem the Advanced Certification code. And, if you’re currently a Demandbase customer, online certification is free. Contact your Customer Success Manager for details.

Get Your Registration Codes

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Start with ABM Foundations – Free

Decide later to add ABM Advanced


New to ABM? This tactical course will walk through the core components of an ABM strategy and set you up with everything you need to:

Understand the key considerations 
for an ABM Strategy
Make ABM-focused decisions 
about your marketing mix
Lay the groundwork for a successful ABM Strategy


If you’ve begun executing an ABM strategy, and are looking to expand and optimize it, this course will give you the expertise to:

Align everyone in your organization behind ABM
Dive deep into the reporting and metrics to track your success
Build and segment a Target Account List that will work for you

Course Outlines


Available: online
Duration: 5.5 hours
Certification requirement: 30-min exam

Setting up an ABM strategy
Aligning sales & marketing
Building your target account list
Seeing the funnel through
 an ABM lens
Measuring in an ABM world
Technology for your ABM strategy
Case study: Bringing ABM to life


Available: online or in-person
Duration: 6 hours (online) and 8 hours (in-person)
Certification requirement: 30-min exam

The state of ABM
Selling the value of ABM within your organization
Aligning your marketing team around ABM
Defining, maintaining, and optimizing your target account list
Metrics and KPIs for tracking your ABM progress and success
Budget considerations and the new marketing mix
Scaling your ABM strategy
Leveraging technology for scale and efficiency

Why wait? Start Today. Learn at your own pace.

Save $499 on both online ABM Certifications through September 30, 2019.